Nine Years of the Wine Blog and All You Need to Know

hand-9-nineWith this post, I mark the 9th anniversary of starting FERMENTATION: The Daily Wine Blog. Instead of going back and reading all 2,710 posts, I offer this synopsis of the content of this blog:

1. The state-mandated Three-Tier System of alcohol distribution is bad for consumers, bad for retailers and bad for wineries. But it’s great for the wholesalers.

2. The champions of  “Natural Wine” lie, repeatedly, about the nature of wine in general, and use denigration marketing in order to market their wines for which they have a philosophical affinity.

3. Social Media is AWESOME, but isn’t a required tool to sell wine.

4. Robert Parker, Jr. and the Wine Spectator are not the Devils.

5. Wine Blogging in general and the best wine bloggers in particular have forced a tectonic shift in the world of wine media.

6. Where wine characteristics are concerned, Terroir will never trump the grape.

7. Good PR and Media Relations is the art of saying the same thing over and over and over again in different ways to different audiences.

8. Wine ratings are valuable exclamation marks to the story of a wine told in its written review.

9. My wife is awesome!

10. Only two things are necessary to become an expert in wine: Drinking and reading. The rest is fluff.

 

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12 Responses

  1. The Wine Commonsewer - November 27, 2013

    Outstanding post and thanks for nine years.

  2. Chicago Pinot - November 27, 2013

    Thanks for Fermentation, Tom! Here’s to your next nine years. Do you think your “talking points” will change at all regarding the Wine World during the next decade?

    And I’m just curious; would you add “travel” to the two things you listed in #10? That to me, would really make the tasting and reading come alive.

  3. Cate Conniff - November 27, 2013

    Tom, Congratulations on nine years in the world of writing about wine.

  4. Bill McIver - November 27, 2013

    Tom, you hit the nail on the head every time. In 1993, Good work, as usual! Bill

  5. Jeff - November 27, 2013

    Tom,

    You have been an inspiration to many (myself included) and for that the we should be thanking you for your service to the industry, to consumers and to fellow soldiers in vinous arms.

    Godspeed for many more years to come,

    Jeff

  6. Bob Holmes - November 27, 2013

    Congratulations Tom. You certainly got #9 right. Here’s to Kathy.

  7. Jim Caudill - November 27, 2013

    A toast to 10 successful years…I just want to get a head start….

  8. harvey posert - November 27, 2013

    congratulations tom for an interesting blog; keep it up!
    other than wholesalers and i assume bureaucrats, who are the devils?
    harvey

  9. Tom Joe Finnin - November 27, 2013

    Congratulations – yours is one of the few blogs that I consistently read – great topics, great insights and great commentary!

    Take care and best of luck with the new family and future blog writing!

  10. Erika Szymanski - November 28, 2013

    And this post effectively synopsizes why you’re 1. Brilliant; 2. Our fearless leader; and 3. Someone I never want on my bad side.

    Thanks for all of it, Tom.

  11. Terroirist: A Daily Wine Blog » Daily Wine News: No Lights - November 28, 2013

    […] Wark celebrates Fermentation’s ninth birthday. Congrats, […]

  12. Adam M. Strum - November 29, 2013

    Congratulations Tom!
    I admire your professionalism and market savvy.
    Keep up the great work.


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