Naming a Wine is Different than Naming a Human Being
Naming a winery or a vineyard or even giving a single wine a name beyond the varietal or the place where it was made is a pretty interesting project to undertake. I’ve been involved in a number of such projects. Every time I’ve been involved in such a project, the first question I answer when coming up with particular names is this: “What impression will the name leave with the people who will be buying the product?” There are other issues to deal with, but answering this question is paramount. In the end, the wine must be sold.
What’s interesting and what I’ve been thinking about today is that this question barely even enters the equation when naming a human being.
Do I really care what impression will be left on people if we name Our Little Project baking in Kathy’s tummy James, Jeffrey or Jerry? Not very much. Today we were able to start to narrow the names that we are considering for Our Little Project when we discovered that the Project has perfectly developed male equipment. So, “Olive Mae” as a name is no longer in the running.
The second most important question to answer about a potential name for a winery or wine is, “Does the name reflect significant meaning about the winery or wine?” For example, “Wark Family Winery” would reflect significant meaning about a winery I might start. Given the street I live on, “Serendipity Cellars” would provide a meaningful brand name. And I’ve even played with the idea of releasing an Anderson Valley custom-crushed Riesling under the brand name, “Fermentati”. Again, there’s a relationship there to what I do that would provide meaning.
Where Our Little Project is concerned, deciding on a name that has significant meaning is in fact the most important consideration I can come up with. When Our Little Project one day asks, “Why did you name me….X?”, I don’t want to have to say, “We thought it was a cute name”. There is very little significance or meaning in what Kathy and I find cute. I’ve always believed that a person’s name ought to connect them to their family, who they are, and from where they come. And so, this rule will guide the naming of Our Little Project, with its male equipment and all.
Of course the reason why naming wine on the one hand and naming a little boy on the other requires different thinking is because Kathy and I are very unlikely to market and sell the child one day. Raising child is expensive. And, you never know, times might get tough. But one thing we’ve been able to decide is that Our Little Project won’t go on the block. As decisions go, it’s a start.