How Good Is This Wine News?
Not too long ago on this blog I wrote a spoof of so-called “natural wine” entitled, “Natural Wine Cures Cancer.” Clearly a spoof. Then, yesterday, I read this headline:
Red Wine & Aspirin Could Kill Cancer Cells
I read this story at Drinks Business and The Huffington Post, and saw a video concerning this news from CBSnews. Additionally, the story was carried in numerous other media outlets from around the world. I want to invite everyone to join me in thinking:
“Good god, isn’t this the kind of headline that makes anyone in or near the business of selling wine wet their pants with joy.”
The answer is, “yes, decidedly!”
Over the past 20 years, since the first reports of the French Paradox, we’ve become accustomed to seeing studies thank link wine consumption or properties in wine with positive health outcomes. And it just keeps getting more and more positive for wine lovers. In fact, I’m finding it necessary recalibrate what I think qualifies as satirical or spoof-worthy headlines. “Natural Wine Cures Cancer” may still be off the mark, but how far?
We’ll see what kind of legs this story has. It could blow up and be huge or get ignored and buried among all the other claims about wine’s amazing restorative and prophylactic value. Either way, I admit I get giddy when I see headlines like this.