A Wine Blogger Explores…Come Along For the Ride
My professional life has for 25 years revolved around wine, wine marketing and my clients. Every day I’ve risen thinking, “what next”, figuring out how to best pitch a story, sitting down to write a press release or press kit or something else to help tell my clients story. I’m a very lucky man. I remain pretty passionate about my professional life.
In 2004, I added a twist and started FERMENTATION: The Daily Wine Blog as another means to communicate that passion. It has been a source of great joy for me as well as great intellectual stimulation. My hope is that it will remain so for many more years to come.
But today, I embark on another means of expressing a passion and an interests:
As some of you may have noticed, over the past couple months, hard cider reviews and hard cider news has shown up here at FERMENTATION. I realize it has been something of a non sequitur. My interest in Craft Cider needed a different outlet and FERMENTATION needed to keep its focus on the intersection of wine, culture, politics and marketing. It will
The Cider Journal, however, will be where all things hard cider are explored. If you have any interest in this remarkable beverage, the people who craft it, the way the market for hard cider is developing and the best ciders to seek out, I invite you to follow my explorations at The Cider Journal.
The current site you will find there is preliminary and in advance of a much more extensive site with better design and better functionality. For now, however it will do. One thing that will continue at The Cider Journal that began here is the reviewing of ciders. As I’ve mentioned in the past, I will review wine. It would cross a line given my work in the wine industry. But I don’t work in the cider industry. So, reviews and ratings of cider will form a large part of The Cider Journal.
As for the world of cider I will cover, I urge you in the wine industry and you wine lovers to take a step and start to explore this category of drink much more extensively. Despite its connection to beer, cider far more like wine…in almost every respect. When you taste ciders from the likes of Eric Bordelet, Foggy Ridge, Tilted Shed, Troy, Le Pere Jules and others, you will be tasting remarkably complex drinks produced by craftspeople every bit as dedicated as the best winemakers.
So…Come join me for a Cider Ride. And if you want to following a little closer, I’ll be tweeting about Cider at @ciderjournal