Archive for the ‘Personal’ Category

Dec 7, 2005

A Wine Story a PR Guy Can Sink His Teeth Into

It’s rare that I post about a client here at Fermentation. But I’m going to do it today to demonstrate a point about public relations in the wine industry: The authenticity and quality of a winery’s "story" determines the enjoyment of promoting them as well as the degree of ease in finding an audience for their wines. Wark Communications was recently engaged by Bucklin, a winery that happens to be located right here in Sonoma Valley.Consider their story: -The Bucklin…

Dec 1, 2005

A One Year Anniversary For Fermentation

Today marks the one year anniversary of Fermentation: The Daily Wine Blog. I’ve been trying to figure out what this means; apply any significance to it. On the surface I know it means this: 541 posts and 589 comments. Seeing how I rarely post on weekends it means an average of 2.07 posts per day over the past year. I can also say that along with having finished my first year as a wine blogger, Wark Communications is also finishing…

Nov 23, 2005

2005 Thanksgiving Whines

2005 Thanksgiving Whines 1. I can’t find the Xbox 360 ANYWHERE!! 2. My local store ran out of Roederer Estate Brut 3. My dog won’t quit Sh*tting on my new sod lawn 4. I can’t find any buyers for a 13 year old Jack Russell Terrier 5. Where can I find a wine shop that doesn’t use those annoying "Shelf Talkers" below the wines that our company designs 6. How long will it take New Orleans to get up and…

Nov 9, 2005

What Wine For Uncle Boris and Sister Rose?

Holiday season is nearly upon us. I’m sure of it because a month ago I was walking through a mall and saw the first Christmas decorations. Now that Halloween is over, they are everywhere. And so, the annual dilemma is upon us: Do we pull out those special bottles of wine we’ve been saving for a special occasion and share them with fellow party goers and family, or do we keep them for ourselves with the knowledge that most family…