Archive for the ‘Public Relations & Wine’ Category

Mar 23, 2015

Killing the Wine & Arsenic Story — Before It’s Too Late

“Boy, who knew about the arsenic in wine. I’m a beer drinker.” “Great, now there’s another way I can die…Just drink wine” These are two comments that were directed at me this weekend. Both were unsolicited and both in response to me being asked what I do for a living and responding that I work in the wine business. IF YOU DON’T THINK THE ARSENIC STORY IS A BIG DEAL, YOU BETTER THINK AGAIN. Here’s what I can guarantee: sales…

Oct 31, 2014

Wine Critics Keep Semantic Arguments at Bay—Not So for Beer and Spirits

The most consequential battles and issues for small, quality-oriented alcohol beverage producers are those having to do with the distribution and sales of their products. Whether the issue is self distribution for craft distillers, franchise laws for craft beer producers or direct shipping for smaller wineries, these are the consequential and important issues that will directly impact sales success. However, the most fascinating battles to watch are the “Word Wars”. The battle over word use and semantics that are primarily…

Sep 17, 2014

Use Your Words—Whether Whining or Writing on Wine

Every now and then I use “big words” both on this blog, on my other media endeavors, and in my work as a publicist. There is and always has been a debate among marketing professionals as to what level of vocabulary ought to be employed in order to properly deliver a marketing or promotional or sales message. It’s an interesting debate. I fall on the “use-the-word-that best fits-regardless-of-its-obscurity” side of the debate, rather than the “keep-it-simple-stupid” approach. There’s a middle…

Aug 19, 2014

Sober Advice From Two Wine Publicists

What is the value of courting the media if you are a wine industry participant? To whom in the media ought wine or product samples be sent? Should winery owners express and publicize their political positions? What constitutes “news” in an industry built around producing a beverage that will get you drunk? When should you offer a member of the media an exclusive story? Is there ever a good reason to ask a wine reviewer to re-taste a wine after…

Jun 16, 2014

The Best Wine Blogs Published Today

We still have very little idea just how much of wine media consuming public get information through blogs, versus professional, business publications. Comparing my own readership with the various forms of web monitoring services, I remain unconvinced that any of the services are very accurate. As a wine publicist interested in the readership of various media outlets, the readership of individual blogs interests me. And it interests other publicists, advertisers, and wine companies who look to media to help spread…