Archive for the ‘Public Relations & Wine’ Category

Jun 16, 2014

The Best Wine Blogs Published Today

We still have very little idea just how much of wine media consuming public get information through blogs, versus professional, business publications. Comparing my own readership with the various forms of web monitoring services, I remain unconvinced that any of the services are very accurate. As a wine publicist interested in the readership of various media outlets, the readership of individual blogs interests me. And it interests other publicists, advertisers, and wine companies who look to media to help spread…

May 11, 2014

Planning is Key in Wine PR and Baby Making

Successful wine public and media relations almost always revolves around a well thought out plan. The messaging is understood and can be easily articulated. The avenues and channels through which the brand message will be funneled is laid out. Each messaging channel demands a somewhat different story telling device. Planning is essential. Planning is good. Planning leads to success. It’s not unlike unleashing a new human on the world. You need a plan. My beautiful wife Kathy and I have…

Mar 12, 2014

Moving to the Other Side of the Door in the Wine Industry

Steve Heimoff’s recent announcement that after 22 years as a wine critic, he will be leaving his post as West Coast Editor for the Wine Enthusiast and joining the communications (PR) team at Jackson Family Wines is a vivid and instructive reminder of the intimate and long association between the public relations field and the journalism trade. Steve brings to Jackson Family Wines the two most important qualities a PR person must possess: knowledge of the industry and the ability…

Sep 18, 2013

Taking the Tasting Room Out of Wine Country—SMART!

It’s not unknown for tasting rooms to pop up in places where no vineyard or winery resides. But it can be risky business, and rare. Pure tasting rooms unconnected to a winery location or vineyard location have shown up in San Francisco, New York and other cities that are not winemaking towns. But they don’t always make it. Yesterday, I read that the little town of Tiburon in Marin County has a new tasting room: Couloir Wines. Is it a…

Aug 15, 2013

30 Reasons to Re-Purchase a Wine

Are any of the numbered 30 below, NOT a good reasons to re-purchase a particular bottle of wine? I think it can be said with some assurance that they are all good reasons to re-purchase a bottle of wine and none can be discounted. It’s an indication of the idiosyncratic nature of our motivations, not to mention our uniqueness as individuals. What’s true is that this list could easily grow to 100 reasons or 200 or 500 or more. For…