Archive for the ‘Public Relations & Wine’ Category

Mar 12, 2014

Moving to the Other Side of the Door in the Wine Industry

Steve Heimoff’s recent announcement that after 22 years as a wine critic, he will be leaving his post as West Coast Editor for the Wine Enthusiast and joining the communications (PR) team at Jackson Family Wines is a vivid and instructive reminder of the intimate and long association between the public relations field and the journalism trade. Steve brings to Jackson Family Wines the two most important qualities a PR person must possess: knowledge of the industry and the ability…

Sep 18, 2013

Taking the Tasting Room Out of Wine Country—SMART!

It’s not unknown for tasting rooms to pop up in places where no vineyard or winery resides. But it can be risky business, and rare. Pure tasting rooms unconnected to a winery location or vineyard location have shown up in San Francisco, New York and other cities that are not winemaking towns. But they don’t always make it. Yesterday, I read that the little town of Tiburon in Marin County has a new tasting room: Couloir Wines. Is it a…

Aug 15, 2013

30 Reasons to Re-Purchase a Wine

Are any of the numbered 30 below, NOT a good reasons to re-purchase a particular bottle of wine? I think it can be said with some assurance that they are all good reasons to re-purchase a bottle of wine and none can be discounted. It’s an indication of the idiosyncratic nature of our motivations, not to mention our uniqueness as individuals. What’s true is that this list could easily grow to 100 reasons or 200 or 500 or more. For…

Aug 8, 2013

Coming Soon: Pro Golf in Napa Valley and an Economic Boost

Does the Napa Valley need more promotion? More publicity? More visitors? Of course it does. The economy here is bolstered in huge ways by tourism and visitors, not just the sale of wine. So, given the recent announcement that the PGA Tour will be bringing professional golf to Napa Valley in 2014 in the form of the Frys.com Open to take place at the Silverado Resort, it made me think: what will be the impact on the local economy of…

Jul 17, 2013

The Winemaker’s Fraud in Bordeaux is Called Out

The Drinks Business has published a damning and slicing editorial (endorsed by the entire “Staff”) that condemns what appears to be the widespread practice of Bordeaux vintners to “doll up” or “sex up” a sample of the most recent vintage to show to the trade during the all important En Primeur week when the last vintage’s wines are tasted through and assessed. To put it another, Drinks Business is condemning the widespread practice of fraud in Bordeaux. If I understand…