Archive for the ‘Public Relations & Wine’ Category

Mar 6, 2013

11 Things You Need to Know Now About Wine Criticism and the Wine Industry

Is technology, the emergence of the Millennial wine drinker and changing attitudes toward wine fundamentally altering the world of wine criticism and wine buying in such a way that we are seeing a wholesale change in the way we understand, buy and appreciate wine? This would be the topic at hand in a number of articles issued of late by some very astute writers and observers of the American wine industry. If I am to believe many of them, this…

Feb 22, 2013

The Top 10 Winery Promotional Tools

The winery/brand owner has a variety of tools at their disposal for promoting their product and sales. But some are more important than others. Some are critical to the success of the brand. These are your Top Ten Most Important Winery Promotional Tools. 1. YOUR WINE You have no other tool that will more often represent your winery, both in your presence and out of your presence, than your wine. And when I say your wine I mean the liquid…

Jan 25, 2013

Woe Is Sonoma Valley—For It Is Within the County

Decanter Magazine reports that a survey by the folks over at Wine Opinions has discovered that few wine buyers “differentiate between Sonoma County and Sonoma Valley and that using both on a label may even be a disadvantage.” A disadvantage to the folks making “Sonoma Valley” wine, that is. Of course it’s a disadvantage. And yet, after a “conjunctive labeling” law was pushed through the state legislature at the behest of the Sonoma County Vintners Association in 2010, it is…

Jan 10, 2013

French Fight Epic Wine Battle in DC–Berets Fly

My guess is that if you have to work as a lobbyist in Washington, DC, you could do a whole lot worse than work for the Champagne Bureau USA. What’s not to like about Champagne. It’s not like these guys ascend Capital Hill and ask gun advocates to ban guns. It’s not like they look lawmakers in the face and demand their multi-billion dollar banking clients be exempted from commonsense laws. No. they merely ask that the term “Champagne” be…

Dec 6, 2012

Wine & Graphic Design: A Crowded Undertaking

Graphic Design has changed! When I entered the wine industry in 1990 at a small PR firm dedicated to serving wine clients, my first graphic design project was a newsletter for a client. I was pointed to a particular designer whose work was outstanding. Like most others, he did not use computers, laid out the design on a board, had film of the mock up made then passed it to the printer. It was a fairly long and detailed and…