Mar 21, 2006
Maybe it’s my natural aversion to things "cute", but it does appear we have a candidate for the most overused term in wine for 2006: "Critter Wine". Are we tired of this yet? Not the "critter wines", clearly, but the term? ACNielsen tells us that that according to their sales figures 18% of new table wine brands released over the past year that achieved sales of $20,000 or more in 2005 had "critters" on the label. The sales of these…
Mar 18, 2006
GOOD MARKETING QUESTIONS… 1. “Are you aware of any freelance wine PR people in this neck of the woods? 2. (From a freelance writer): “I want to make some changes to make my Web site, making it a little friendlier and to perhaps induce more people to subscribe, offering a few more members-only services. Memberships are very low and I’m not making a cent on the site. I may eventually have to go to advertising…….What to do.?” 3. How do…
Mar 17, 2006
$1.2 Million It’s not a huge amount, but it is enough to garner some attention. This is the amount money that will be raised if Sonoma County grape growers vote to institute a self assessment to fund a "Sonoma County Wine Grape Commission"whose mission it will be to promote the Sonoma County as a grape growing, wine making haven. The vote among Sonoma County grape growers is set for May. Based on the story in the Press Democrat it appears…
Mar 15, 2006
OK…Let’s see there’s 1. Cabernet Sauvignon 2. Merlot 3. Zinfandel 4. Pinot Noir 5. Viognier 6. Chenin Blanc 7. Chardonnay 8. Pinot Blanc 9. Alicante Bouschet 10. Petit Verdot 11. Cabernet Franc 12. Gewurztraminer 13. Sauvignon Blanc.. ….How many is that…..13? Hmmm… 87 to go to get into the Century Club:::::::::Sigh::::::::::: I was only made aware of the Century Club when its founder, Steve De Long of DeLong Wine e-mailed me to let me know that Jennifer Rosen, the wine…
Mar 14, 2006
I’m pretty damn happy to say that two Wark Communications clients have taken up blogging. And from mightily different perspectives. REthink Wine BlogInertia Beverage Group is a technology and marketing company out of Napa that helps wineries implement and drive direct sales. They are direct sales experts and that is exactly what their REthink Wine Blog is aimed at decoding. It’s a group blog with the CEO, the Tech Guru and Marketing and Customer Service folk all contributing. Inertia is…