Archive for the ‘Public Relations & Wine’ Category
So, the European Union and the United States are happy wine couple. At least that’s the impression one gets from reading the AMAZING NUMBER of stories that ran last week and continue to appear this week about the signing of a bilateral "wine accord". In essence, the two parties have agreed to 1) the U.S will strict the use of certain names on wine bottles such as "Champagne", "Port" and "Sherry. 2) American wines made with winemaking practices outlawed in…
You’ve done it. You’re first vintage is about to be released. Sure it’s only one wine, but it’s one good wine and you’ve worked your rear off and spent a lot of time and coin on making it. You’re a vintner. All you have to do now is sell it. The question is: Do you send your wine out to the media for review and critiques? Randy Sloan, Napa Cabernet producer and owner of Match Vineyards, as well as proprietor…
I met yesterday with potential clients who had an interesting dilemma. They had just purchased a winery that had been around for about 10+ years. In recent years the brand wasn’t doing to well, a combination of factors had led it to reduce its production and have a good deal of older inventory on hand. The dilemma: Do they stay with the same name for the winery or do they change the name. What’s interesting about this question is that…
How Not To Practice Wine Public Relations: Rule #33 and #34Rule #33: DO YOUR HOMEWORK BEFORE CONTACTING A WRITERJamie Goode relates a hilarious, but sad, example of a PR Person for a large UK Grocery chain who contacted wine writer Tim Atkin of the Observer in London asking if Mr. Atkin would be interested in occasionally quoting a Master of Wine in his columns. The PR person offered all the strong arguments for including the thoughts of a Master of…
I got a nice e-mail from a colleague in the wine PR biz who took me to task over my stated support for Zinfandel being named the California State Wine. Jo Diaz had other thoughts on the subject. I hesitate to froward FERMENTATION readers over to Jo’s argument against Zin being given this honor because, well, I rather like being the "Wine PR Guy" in the Blogosphere. If Jo’s blog were no good I’d have no problem sending you all…
