Archive for the ‘Wine Business’ Category
• What if restaurants provided their customers with $0.10, one-ounce pours of wine immediately upon seating and changed up the wine every evening? • Imagine if there were an annual, televised, celebrated national wine competition. • If only the states put consumers first before satisfying the interests of the largest campaign competitors when it came to alcohol laws and regulations. • What if winery tasting rooms took photos of all their patrons in a “CHEERS!” pose and provided them with…
Though I can’t say for sure, I’d bet that wine tasting room workers constitute the greatest number of “marketers” in any wine region in the country. I’d further hazard to guess that a good number of wine tasting room personnel have a desire to rise from the tasting room to a position that allows them to work in a more hard-core marketing environment in the wine industry. What is absolutely necessary to make this climb up the latter is education….
Yesterday the National Transportation Safety Board recommended lowering the legal blood alcohol level for drivers from .08 to .05, which would put the U.S. (or any states that adopted the new, lower level) in line with the standard for much of the rest of the world. The question is what impact would this change have on wine drinkers? What impact would it have on the level of fatalities caused by drunk drivers? HOW MUCH COULD YOU DRINK?Look at any of…
I believe the Annual Wine Bloggers Conference provides a large measure of inspiration, education and insight for those writers that attend. It’s for this reason that the Wine Bloggers Conference Scholarship Fund, which helps bring a number of bloggers to the conference who may not be able to afford it otherwise, is a very good thing and kudos to Thea Dwelle for administering the scholarship fund. But this is also why I will offer this challenge to the wine industry,…
In the realm of economic theory there is a concept known as “Rent Seeking”. Unlike much of economic theory, its meaning isn’t very complicated. In fact, Wikipedia has boiled it down quite nicely: “spending resources in order to gain by increasing one’s share of existing wealth, instead of trying to create wealth….Rent-seeking implies extraction of uncompensated value from others without making any contribution to productivity.” The most common form of “rent seeking” occurs when a business or association of businesses…
