Archive for the ‘Wine Consumers’ Category
I note with some interest that among the American alcohol wholesaling community there is a great deal of talk about the need to unite the the various sectors of the alcohol beverage industry to advance a common political agenda. There was a great deal of call for common agendas at last week's Wine & Spirit Wholesalers Association of Ameirca Annual Convention. The new Chairman of WSWA, Charmer Sunbelt CEO Charlie Merinoff, put it like this in addressing last week's convention…
"Pennsylvania residents could have a little more liquor freedom, but only if they prefer American wine over the French, German or Australian varieties….'The people of Pennsylvania are really getting less than what they should be getting,” Farnese said, adding that 90 percent of the world’s wine would not be shipped under the proposal.' " To put this another way, The Pennsylvania Senate passed out a direct shipping bill that would bar Pennsylvanians from having wine shipped to them from any…
For the past decade or more, Article 1, Section 8 of the United States Constitution, otherwise known a the "Commerce Clause" has been a key issue in the somewhat obscure realm of wine politics and law. It has been a the center of the wine direct shipping legal and political battles. The question for alcohol beverage attorneys, reporters and other interested parties in the wine industry has been "how can the Commerce Clause, which grants the federal government the power…
Worrying that money might control politics is akin to being concerned that Burgundy is overpriced. That horse has left the barn. But what's true and what matters where money and politics is concerned is that money buys access to the halls of power, that place where policy is enacted and where money buy protection. What's interesting, and what this post is ultimately about is that staggering amounts of money dedicated to politics, while often getting its way, doesn't always get…
Wineries are more and more considering the extent to which they ought to really embrace "Social Media" and incorporate its use into their daily sales and marketing. I know this because no week goes by without running into a question that generally goes like this: "What's the return on investment of social media"? This question isn't really what questioner wants to ask. What they really want to ask is this: "Will I increase revenue by utilizing Social Media." That fact…
