Archive for the ‘Wine Marketing Rules’ Category

Jun 29, 2015

What’s Wrong With “Craft Wine”

What’s the best label to use to describe a small, hands-on, privately owned, high-quality oriented winery? It’s interesting, what with the explosion in interest in “craft beer” over the past two decades, that the wine industry has not explored using the “craft” prefix. “Craft Wine!” That sounds good to me. Is it possible, given that it’s beer, spirit and cider producers that most often use the term “craft”, that wine producers see the term as too downscale? In fact, I’m…

Jun 18, 2015

Reason Over Emotion in the Wine Industry

The faster you learn to carefully pick your battles, the faster you will accomplish more, provide better service and live a happier life. This goes for the alcohol regulatory community. There’s a problem when lawmakers are forced to teach an alcohol regulatory body this fundamental lesson. And that’s exactly what has happened in New York. After passing through both the New York House and Senate, a bill that will rein in the New York State Liquor Authority (NYSLA) and force…

Apr 1, 2015

Buying Into The Millennial Wine Buyer

A couple of weeks ago I sat on a panel in Saint Helena that explored the Millennial wine buyer. The primary question was how do you reach this growing demographic? My response to the primarily Napa Valley and Sonoma County winery representatives in the room was this: Beware: Millennials are not buying expensive wines. And if you are selling $50+ bottles of wine and selling out every year and if your buyers are made up primarily of Baby Boomers and…

Mar 5, 2015

Booze Wholesalers and The Stupidity of My Species

“UNDER SIEGE: DON’T LET A GOOD SYSTEM SINK” No, really, let’s let that system sink…all the way to the bottom of the archaic well from which it first emerged. That system in question is the “Three Tier System” and as you might imagine it’s wholesalers/distributors who are pleading for its continuation. In the case of the headline above, the plea comes from the NBWA: National Boxcarriers and Whiners of America….Wait…I got that wrong. I meant the National Beer Wholesalers of…

Aug 21, 2014

The Rise of “Natural” in Wine Marketing

Back in 2008, a study by Minitel found that “All Natural” was the second most frequently used claim on new American food products. A more recent study found that the term “100 Percent Natural” was consumers most popular claim to read on a food label. Marketers have figured out that “Natural” sells. They’ve also figured it out in the wine industry The above chart was created using ShipCompliant’s LabelVision tool that allows a comprehensive search of federally approved wine labels…