Archive for the ‘Wine Marketing Rules’ Category

Feb 26, 2014

This is Real Innovation In the Wine Biz

You know that digital and internet technology has thoroughly taken over sales and marketing in the wine industry when you can point to the simple act of pouring a glass of wine for someone, asking them if they like it, then selling them a bottle of that wine, and call this an innovation. Yet, consider the innovation of the San Francisco Vintners Market. Now follow me here. This might get tricky. Get a whole of bunch of small, artisan wineries…

Jan 31, 2014

10 Ways to Use A Good Wine Review

It’s not the easiest thing, nor the least expensive thing, to have our wine reviewed positively by an authoritative wine critic or wine-related publication. So when it happens, it’s important for the producer and vendors of the wine to take full advantage of occasion; to extend the life and utility of the positive review. But first, ignore anyone who tells you that the reviews published by wine critics are a useless, waning in marketing value, ignored by any particular generation…

Jan 8, 2014

Naming a Wine is Different than Naming a Human Being

Naming a winery or a vineyard or even giving a single wine a name beyond the varietal or the place where it was made is a pretty interesting project to undertake. I’ve been involved in a number of such projects. Every time I’ve been involved in such a project, the first question I answer when coming up with particular names is this: “What impression will the name leave with the people who will be buying the product?” There are other…

Jan 2, 2014

How Sonoma County Wineries Can Skirt the Law

Beginning yesterday, January 1, 2014, any wine released that will identify any American Viticultural Area (AVA) on the label located inside Sonoma County MUST also carry the words “Sonoma County” on the label. I’ve noted in a number of blog posts why this is a very bad idea. This made no difference and the “Conjunctive Labeling Law” for Sonoma County is now in force. Vintners in the Russian River Valley, Alexander Valley or Bennett Valley, for example, who see no…

Oct 9, 2013

Unsubstantiated: Millennials, Wine and the Meme

There is and has been a very strong trend among wine industry members, commentators, and reporters to declare that the Millennial generation is changing everything about wine. The side story is that they are breaking free from the bonds and chains of pretentiousness and obfuscation that defined previous generations of wine drinkers and winemakers. I can’t help but wonder what these folks are going to say when they finally wake up and discover that the Millennial Generation wine drinker and…