Archive for the ‘Wine Marketing Rules’ Category
Recently Simon Solis-Cohen, founder of Highway 29 Creative, posted on the company blog a story entitled, “Wine Scores Are The Worst Marketing Technique – So Stop It!” First, let me just say this…The folks at Highway 29 Creative are GOOD! Take a look at their work. Take a look at their approach. Impressive. They are wrong about wine scores being the worst marketing technique. An even worse marketing technique is submitting your wine for review, getting 95+ points from a…
Before we start imploring wineries and retailers to change the way they do business in order to accommodate a different kind of consumer (Millennials) it might be a good idea to deploy Occam’s razor. William of Occam, a philosopher and friar from the 14th century, implored (and I’m paraphrasing here) that in attempting to explain a phenomenon we should not make more assumptions than the minimum necessary. Which brings us to the question, why do Millennials spend less on wine?…
Art and wine are linked and they have been for quite some time. Most commonly the link is exploited and explored in the form of “Artist Labels” with Chateau Mouton Rothschild being the most famous example of that genre of packaging. What isn’t as common, however, is seeing a multi-year marketing or promotional effort unified by a single artist’s touch. When rare times when done well it delivers a compelling vision that works as remarkably effective marketing. The collaboration of…
Update: 3/9/20 HOW IT IS SUPPOSED TO WORK This is how it’s supposed to work. A company looks over its public-facing marketing and sees some problems in how it’s communicating. It then goes back, fixes the problems, and moves on. This is exactly what Firstleaf and Philip James made happen in response to this post. Today, Firstleaf isn’t making excessive claims about the wine retail space in its online ads. Instead, it’s using its marketing and advertising to educate…
I haven’t done a head count lately, but it appears that the number of wineries located here in the United States now numbers over 10,000. This seems like a big number to me, though who know….perhaps in ten years we’ll look back and think, “wow…remember when there were only 10,000 wineries in the U.S?” Be that future as it may, one thing I do know is that with 10,000 wineries, each vying or the attention of the active, serious and…
