Archive for the ‘Wine Marketing Rules’ Category

Oct 9, 2013

Unsubstantiated: Millennials, Wine and the Meme

There is and has been a very strong trend among wine industry members, commentators, and reporters to declare that the Millennial generation is changing everything about wine. The side story is that they are breaking free from the bonds and chains of pretentiousness and obfuscation that defined previous generations of wine drinkers and winemakers. I can’t help but wonder what these folks are going to say when they finally wake up and discover that the Millennial Generation wine drinker and…

Oct 9, 2013

Could the Zinfandel Resurgence Be Underway?

For as long as I’ve been in the wine industry there have always been waves of varietal popularity. Certain wine types, at different times and for different reasons find an audience, become popular and seem to attract the attention of the trade and consumers more so than other varieties. Zinfandel is due for a resurgence. For quite some time, you couldn’t turn a page without reading about Pinot Noir, thanks in large part to the movie “Sideways” and a contingent…

Aug 19, 2013

Flavor and the Decision Tree for Wine Purchases

Exploring the way decisions on wine purchases are carried out by the average wine buyer, I think I’ve come up with the correct (in nearly every case) decision tree: Occasion—–> Flavor—–>Price OCCASION Broadly speaking, the first thing a consumer of wine determines upon choosing a wine is why they are buying it—or, for what occasion. 1. On  the occasion of my friend’s 50th birthday 2. On the occasion of my dinner of grilled scallops tonight 3. On the occasion of…

Aug 15, 2013

30 Reasons to Re-Purchase a Wine

Are any of the numbered 30 below, NOT a good reasons to re-purchase a particular bottle of wine? I think it can be said with some assurance that they are all good reasons to re-purchase a bottle of wine and none can be discounted. It’s an indication of the idiosyncratic nature of our motivations, not to mention our uniqueness as individuals. What’s true is that this list could easily grow to 100 reasons or 200 or 500 or more. For…

Aug 8, 2013

Coming Soon: Pro Golf in Napa Valley and an Economic Boost

Does the Napa Valley need more promotion? More publicity? More visitors? Of course it does. The economy here is bolstered in huge ways by tourism and visitors, not just the sale of wine. So, given the recent announcement that the PGA Tour will be bringing professional golf to Napa Valley in 2014 in the form of the Frys.com Open to take place at the Silverado Resort, it made me think: what will be the impact on the local economy of…