Sep 20, 2005
Measuring the success of your publicity efforts is a difficult task. There are various tools. If a winery is looking for coverage in the media the it might be as simple as county the number of times your winery shows up in the media then counting the circulation of each of those media outlets. This is the traditional way of quantifying the effect of your efforts. But winery publicity is not always about getting your winery name in the paper….
Aug 24, 2005
I think it must be rare to have the opportunity to evaluate the work we each do in the form of a written publication. Much more rare at least than sitting back and evaluating the way we just made a sale or missed a sale or the way we got that plank to level or the way we were able to get a passing grade on a test. We think about these things, but rarely write down the process that…
Jul 27, 2005
Working with an association of wineries is a notoriously difficult task for wine publicists and marketers. There tends to be a lot of decision by committee as well as indecision by committee. You also tend to have a lot of complaining about some members getting more attention than other members. It can be a minefield. Yet, we find ourselves here at Wark Communications actively working on a proposal for representing a group of wineries…a proposal for creating a promotional organization…
Jul 15, 2005
You’ve got to give it to those French vintners fighting against overproduction, archaic government regulations and an international wine industry that is making it more and more difficult for them to sell their wines. The one thing they know how to do is bring attention to the winemakers’ plight. First they decided to bomb buildings and tear up train tracks in a bid to get the attention of government officials. It worked. It really is hard to ignore vandals in…
Jul 12, 2005
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