Archive for the ‘Wine Business’ Category
Yesterday, Brandt Snedeker, by winning the Tour Championship golf tournament in Atlanta, also came out on top of the season-ending FedEx Cup Playoffs. His reward? $10 Million. And it got me thinking. If you want to bring new vitality to the world of wine competitions, take the simple step of replacing shiny medals with shiny coin…Lots of it!! Here’s what I’m thinking: “The American Wine Competition”. The producers of the best red, best white and best dessert wines are awarded…
Nobody like me is fooling anyone, least of which the folks I’m told by the more cynical among us that I’m trying fool: The media. I know and the media knows that when I, as a wine publicist, reach out to wine writers, I am working on behalf of a paying client to convince the writer that this paying client is worth writing about. Sometimes they agree. Sometimes they don’t. I like to think that clients pay Wark Communications the…
I’d gotten the job!! I wasn’t sure what I’d gotten myself into, but it was enough that I’d gotten the job. I’d have a full time job in the wine business, I’d have income and my wife would no longer be doing most of the rowing. I admit that out of the gate, my first day on the job, I was a bit surprised. Why, I don’t know. But I was. My boss, and the three other associates and the…
Come November, Colorado, Oregon and Washington residents will vote on whether to fully legalize and fully regulate (like alcohol) marijuana. What’s really interesting is that the backers of these initiatives take alcohol regulation as their model. In fact, in Colorado, the initiative (Prop 64) to legalize Marijuana is called “Regulate Marijuana Like Alcohol“. Meanwhile, serious people in California are looking to get the “Regulate Marijuana like Wine” initiative on the ballot there. One wonders where the alcohol industry stands on…
“Would you buy a product that has not worked? Would you import a wine that has a fault? Would you adopt a strategy that had lead to defeat? This is exactly what is starting to happen with most of the marketing efforts and the approach to promoting wine in countries such as China, Hong Kong, Brazil, Russia and even in the United States.” Thus begins a rather intriguing and thought provoking broadside by marketer Pancho Campo. Best known recently as…
