Winemakers Turned Wine Reviewers
Off the top of my head, I can’t think of any winemakers that moonlight as wine reviewers or critics. I may be forgetting someone, but even so, the list is surely very, very short if there is a list at all. I know a few critics/writers that have turned winemaker. But not the reverse.
That’s why I was intrigued upon being directed to a new website being called, “Winemakers Recommend”.
The concept is simple: videos of winemakers recommending wines they like, but don’t make.
One thing I’ve noticed about winemakers is that you will rarely see them dismiss or diss a wine when speaking to a group of people. It’s not their way to be critical of their peers’ efforts. That’s not to say that in private they don’t have strong opinions. I’ve heard them. But I think there is something inside a craftsman the predisposes them to not pick on fellow craftsmen.
Winemakers Recommend is the work of Marcus Krupp and Brett Lyman. Brett is a Napa Valley filmmaker and his talents show through in the wonderful production quality of the videos that make up the winemakers’ recommendations. Marcus is a local boy and finance professional/Startup Junkie.
Each video is about a minute long and the featured winemakers/reviewers take a pretty straightforward approach. They explain the context of the wine they are recommending, talk a bit about how it was produced and give us a sense of what they taste in the wine. It’s a very nice and easy format and it’s an enjoyable watch.
So far, Marcus and Brett have tracked down some pretty well-known, experienced and celebrated winemakers to recommend wines including Aaron Pott (One of Napa’s most sought after winemakers), Charles Thomas (Quintessa), Chris Carpenter (Lakoya, Cardinale, La Jota), Harvest Duhig (Caymus), Kale Anderson (Pahlmeyer) and Kirk Venge (Venge Vineyards). I’m told that they are currently posting up to two new videos per week and in the near future will be debuting between five and ten new videos per week. One must sign up to access the videos, but this takes a good half-minute.
The existence of Winemakers Recommends begs the question, what do I care what wines a winemakers like? It’s undeniable that the winemaker has a unique perspective on wine, given their devotion to crafting it. They surely appreciate the drink in a different way than the consumer, who, though highly interested in wine, are there merely to imbibe it. And they also have a different perspective from the professional critic who is in the business of pure evaluation and, again, not producing the wine.
Everyone’s a critic, right? I’ve heard it said that artists (or was it writers?) don’t mind critics one bit, until they start to have their own work critiqued. There is lots of truth to that. But, this new project really isn’t about criticism of wine, though the winemakers sound a lot like wine critics. It really just about what winemakers are drinking.
I’ve watched all the videos that Winemakers Recommend currently have posted on the new site. What I’ve noticed is a gentleness to the winemaker’s description of the wines. I’ve noticed a calm enthusiasm. And of course, I’ve noticed an attention given to detailing what the wines represent in terms of winemaking technique and origin.
I like this new website…this new approach to wine recommendations. Perhaps you will to.