Wine Marketers Can Take a Lesson From Tarantino’s Misfortune

Wine Marketers Can Take a Lesson From Tarantino's Misfortune

“Wholesalers have responded to requests to distribute New York wines in such a niggardly fashion that wine shops outside the state are forced to relegate the few Empire State bottlings they are offered to the retail ghetto of the “Other Wines” section.” The thing that is wrong with this sentence provides an important lesson to publicists and marketers. The problem isn’t with grammar. The sentence is perfect in that respect. You might quibble with the point it makes, but that’s…

Jan 13, 2016

How to Think About the Southern/Glazers Wine Wholesaler Merger

How to Think About the Southern/Glazers Wine Wholesaler Merger

Blake Gray looks at the Federal Trade Commissions recently approved merger of Southern Wine & Spirits and Glazers and is exactly correct in his conclusions: The merger this week of Southern Wine & Spirits and Glazer has created a 41-state behemoth with exclusive rights to many essential brands and  the market power to muscle out smaller competitors. This is normally the type of company that the U.S. tries to break up to protect consumers, but alcohol is a special case,…

Jan 11, 2016

Did Wine Blogs Die Without a Funeral?

Below is a chart produced via Google Trends. It depicts the relative interest in the term “Wine Blog” over time based on Google search queries.   As you can see the relative interest in wine blogs has been waning now for a good six years since interest peaked in 2009. What happened? Whatever happened did not only happen to wine blogs. It has happened to blogs in general. What happened was social media. Above is another chart produced by Google…

Jan 11, 2016

To Napa’s Wine Critics: Shame On You!

To Napa's Wine Critics: Shame On You!

Ever the observant reporter, Blake Gray has written at Wine Searcher about the move afoot among some in Napa Valley to punish the wine industry for its success; to attempt to roll back the current impact that visitors to Napa are having on the quality of life for locals. Blake’s article deals primarily with recommendations of a special “growth” commission and whether any of its recommendations limiting winery growth ought to apply retroactively to wineries with existing privileges based on…

Jan 6, 2016

All In—Millennials, Wine and Money

All In—Millennials, Wine and Money

For those of you who concern yourself with the younger set of drinkers (AKA, “Millennials) one of the best profiles of this demographic group’s relationship with alcoholic beverages has been produced by Nielsen. The take away from Nielsen’s insightful study of generations and their relationship with alcohol is fairly straightforward: Alcohol producers should be focusing on a few key value propositions: authenticity, originality and value. One very interesting thing to take note in this study is the mention that at…