The Rise of “Natural” in Wine Marketing

The Rise of "Natural" in Wine Marketing

Back in 2008, a study by Minitel found that “All Natural” was the second most frequently used claim on new American food products. A more recent study found that the term “100 Percent Natural” was consumers most popular claim to read on a food label. Marketers have figured out that “Natural” sells. They’ve also figured it out in the wine industry The above chart was created using ShipCompliant’s LabelVision tool that allows a comprehensive search of federally approved wine labels…

Aug 20, 2014

Wineapalooza Paws Its Way On To The Napa Valley Scene

Wineapalooza Paws Its Way On To The Napa Valley Scene

Think of it as a Mini-Napa Valley Auction. Or maybe as a chance to contribute to the cause of animal rescue work in the Napa region It could be seen as a chance to sample some of the Valley’s most celebrated wines. It’s WINAPALOOZA and it’s coming to Napa Valley September 20th. Wineapalooza is the fundraising event for Jameson Ranch Rescue, a new Animal Rescue operation founded by two of Napa Valley’s most connected people: David and Monica Stevens—best known…

Aug 19, 2014

Sober Advice From Two Wine Publicists

Sober Advice From Two Wine Publicists

What is the value of courting the media if you are a wine industry participant? To whom in the media ought wine or product samples be sent? Should winery owners express and publicize their political positions? What constitutes “news” in an industry built around producing a beverage that will get you drunk? When should you offer a member of the media an exclusive story? Is there ever a good reason to ask a wine reviewer to re-taste a wine after…

Aug 18, 2014

Opportunity Knocks in the City of Napa

Opportunity Knocks in the City of Napa

I’ve lived in the town of Napa at the Southern end of Napa Valley for only four years. I cam from Sonoma and still feel like a Sonoma Boy. Napa just doesn’t feel like home, yet. However, I have been regularly coming to the town of Napa for more than a couple of decades and can say that the revival of the down town in the past 10+ years is among the most remarkable examples of redevelopment I have ever…

Aug 14, 2014

A Little Responsibility in Wine Journalism Please

A Little Responsibility in Wine Journalism Please

The other day I was making the point, emphatically, that a great deal of responsibilities lies with those who are attempting to communicate something of substance to the media. Their responsibility is in providing good, true, honest information. The reason this is so important is because things get repeated, then repeated again, then spread around and repeated a number of other times until what you originally communicated becomes common knowledge; it becomes the basis for understanding something or some issue….