What Wine Blog Readers Read

What Wine Blog Readers Read

It’s always a good idea that on occasion we look to see just what exactly people are reading. Looking back over the past 12 months, Fermentation: The Daily Wine Blog has attracted readers to a relatively narrow set of themes. But this makes sense since I tend to write about a narrow set of themes. Still, it’s telling that the two most popular posts here over the past 12 months are consumer facing, rather than my normal trade facing missives….

May 18, 2017

Wine Wholesalers Announced that YOU Are the Enemy

Wine Wholesalers Announced that YOU Are the Enemy

  There is a simple way of determining in the wine industry and any other industry or situations, who your opponents are: Line up potential opponents and ask them what they oppose. It’s direct, simple and lacks provocation. Recently, the only national association of wine and spirit wholesalers provided a list of those things they oppose, making it a simple chore to determine if wine and spirit wholesalers are your opponents/enemy. At the recently concluded Wine & Spirit Wholesalers of…

May 15, 2017

SPIRITED: The Right Match for the Evolution of the Craft Revolution

SPIRITED: The Right Match for the Evolution of the Craft Revolution

Today, the silos that once kept the beer, wine, spirits and cider categories separate entities have been smashed to pieces. Not only do we see wineries making cider, brewers making cider, wineries making spirits and spirit producers making beer, we see them all borrowing from one another marketing concepts and branding ideas. And this is not just limited to the artisan or craft alcohol producers. As larger companies pick off craft producers of wine, beer, spirits, and cider, they too…

Apr 20, 2017

Marijuana’s Impact on Wine Sale — Bad or Terrible?

Marijuana's Impact on Wine Sale — Bad or Terrible?

If you make a living in the wine industry, how ought you feel about this headline: “A new study from OutCo and Monocle Research shows 51% of millennials in California will replace alcohol with marijuana.” Further down in the story that ran in the form of a press release we get this nugget: “Millennials will be more open to diversity in their consumption of recreational substances than older generations, with more than 50% of them substituting cannabis for alcohol altogether….

Apr 19, 2017

Women, Wine and Pay—Getting to the Bottom of the Issue

Women, Wine and Pay—Getting to the Bottom of the Issue

Why are women paid less than men? Are women in the wine industry paid less than men when they have similar positions and the same amount of experience? Wine Women, an organization with the mission of helping promote the careers of women in wine, are embarking on an effort to look at these questions, beginning with a survey of women in the wine industry that looks at their pay. WOMEN: TAKE THE SURVEY I’m pretty sure I know what kind of…