Sexism, Wine and Politics

Sexism, Wine and Politics

Pennsylvania Governor Tom Corbett finds himself in hot water for what is being deemed a sexist statement about women and wine. In a recent interview in which the Governor was touting his attempt to privatize the Pennsylvania’s government-run alcohol sales system, allow private stores including grocery stores to sell wine and other alcohol rather than having to go to a state store, he said women would support his reforms because it would save them time preparing dinner: “I think a…

Aug 24, 2014

The Napa Earthquake Strikes

The Napa Earthquake Strikes

I think I slept through the first 5 seconds of the earthquake. But that’s all. Upon waking I was confronted by the duel familiarities of the most unnatural sound of cacophonous rumbling and crashing and the feeling of the floor moving beneath my feet. Even in the pitch dark of my bedroom I knew what was happening. I also knew immediately that my wife and child were not next to me. I heard the screams of my wife coming from…

Aug 21, 2014

The Rise of “Natural” in Wine Marketing

The Rise of "Natural" in Wine Marketing

Back in 2008, a study by Minitel found that “All Natural” was the second most frequently used claim on new American food products. A more recent study found that the term “100 Percent Natural” was consumers most popular claim to read on a food label. Marketers have figured out that “Natural” sells. They’ve also figured it out in the wine industry The above chart was created using ShipCompliant’s LabelVision tool that allows a comprehensive search of federally approved wine labels…

Aug 20, 2014

Wineapalooza Paws Its Way On To The Napa Valley Scene

Wineapalooza Paws Its Way On To The Napa Valley Scene

Think of it as a Mini-Napa Valley Auction. Or maybe as a chance to contribute to the cause of animal rescue work in the Napa region It could be seen as a chance to sample some of the Valley’s most celebrated wines. It’s WINAPALOOZA and it’s coming to Napa Valley September 20th. Wineapalooza is the fundraising event for Jameson Ranch Rescue, a new Animal Rescue operation founded by two of Napa Valley’s most connected people: David and Monica Stevens—best known…

Aug 19, 2014

Sober Advice From Two Wine Publicists

Sober Advice From Two Wine Publicists

What is the value of courting the media if you are a wine industry participant? To whom in the media ought wine or product samples be sent? Should winery owners express and publicize their political positions? What constitutes “news” in an industry built around producing a beverage that will get you drunk? When should you offer a member of the media an exclusive story? Is there ever a good reason to ask a wine reviewer to re-taste a wine after…