Archive for the ‘Wine Business’ Category

Jun 18, 2019

Toward Better Liquor Control in an Age of Wholesaler Dominance

With the recently announced merger of wine and spirits distributor Young’s Market with Republic National Distributing, we now have three companies that control more than 60% of wine and spirits distribution market in the United States: Southern Glazers, the new Republic-National-Youngs, and Breathru Beverage. It has long been a near unbreakable tenet and motivation of state alcohol regulation that no single company be allowed to control too great a portion of the market. Back in 2017, for example, when state…

May 31, 2019

Meet William Occam—The Millennial Wine Marketing Expert

Before we start imploring wineries and retailers to change the way they do business in order to accommodate a different kind of consumer (Millennials) it might be a good idea to deploy Occam’s razor. William of Occam, a philosopher and friar from the 14th century, implored (and I’m paraphrasing here) that in attempting to explain a phenomenon we should not make more assumptions than the minimum necessary. Which brings us to the question, why do Millennials spend less on wine?…

Apr 22, 2019

What Does the Wine Industry Have to Learn from the Cannabis Industry?

Over at Greenstate.com writer Chris Macias, who has a good deal of experience writing about wine, provides the cannabis industry readers seven important lessons they can learn from the California wine industry. And all of them are true: -Put on your suit and tie and start lobbying-Establish education and service certifications-Watch out for the snob factor-Bring customers into the tasting room and tell your story-Are you a boutique? Take advantage of your niche -Establish and promote appellations-Learn to break bread…

Apr 20, 2019

Amazon Is Coming For Wine and That’s a Good Thing

The recent disclosure that Amazon.com is seeking to hire an alcohol policy lobbyist has led a number of folks to wonder if, speculate on and predict that, the retail giant is planning a move into alcohol sales and fulfillment. The interest is warranted given the impact that Amazon can have on an industry when it trains its interest on a service or product sector. The complicated nature of alcohol law and its regulation isn’t lost on the Amazon gang. Reading…

Apr 11, 2019

Firstleaf and the First Rule of Wine Marketing—Tell The Truth

I’ve been tough on the Natural Wine category in the past. I think I may have called its champions “charlatans” and labeled them “frauds”. But I wasn’t talking about the wines. I don’t think they are any better or worse than other wines. I was primarily concerned with the way the champions of Natural Wine practiced Denigration Marketing: the act of denigrating your competitors for your own profit. But Natural Wine champions aren’t the only folks who practice this particularly…