Archive for the ‘Wine Business’ Category

Sep 26, 2019

Napa’s Leaders Need to Embrace the Obvious On Winery Tourism

A recent story details that in Napa Valley there appear to be more winery visits than are permitted. Lewis Perdue gave the details—to the extent they can be determined, in a post on September 12: “In 2018, 3.85 million people visited Napa County. Each of them visited an average of 3.7 wineries according to survey research conducted by Destination Analysts on behalf of Visit Napa Valley. That makes for an estimated 14.25 million winery visits. However, Napa County Use Permit data indicates that…

Sep 23, 2019

An Alcohol Bureaucracy’s Rush To Judgement

There is no getting around the fact that alcohol regulation requires bureaucracy. All state and federal regulatory efforts don’t function without a bureaucratic element. Moreover, such bureaucracies are often very slow-moving, opaque, and too often unresponsive to critics and concerns of how they operate. However, in the case of the California Alcohol Beverage Commission, you have a bureaucratic agency moving so fast and in such an inconsiderate way with the implementation of a new alcohol server program that has the…

Sep 17, 2019

A Snapshot of the State of the Oregon Wine Industry

The ascent of the Oregon wine industry continues apace. The latest bit of evidence that Oregon wine (and Oregon Pinot Noir in particular) is one of the hottest wine categories in the United States comes in the form of the 2018 Oregon Vineyard and Winery Report, an annual report produced by the Oregon Wine Board. The highlights of the report, which is focused primarily on developing a snapshot of the industry in 2018, are primarily agriculture and production focused. However,…

Sep 12, 2019

Why Reviews and Wine Scores ARE Good Winery Marketing

Recently Simon Solis-Cohen, founder of Highway 29 Creative, posted on the company blog a story entitled, “Wine Scores Are The Worst Marketing Technique – So Stop It!” First, let me just say this…The folks at Highway 29 Creative are GOOD! Take a look at their work. Take a look at their approach. Impressive. They are wrong about wine scores being the worst marketing technique. An even worse marketing technique is submitting your wine for review, getting 95+ points from a…

Sep 9, 2019

Hit The Bottle is a Welcome Addition to Your Continuing Wine Education

One of the reasons I’ve kept this blog going for so long is it provides me with a means for continuing education. By committing to regularly examining my ideas and opinions on issues of wine marketing, wine politics, culture and wine, and technology and wine, I’m able to continue to educate myself so that I better serve my clients. The wine media too, as well as the occasional beverage and regulatory conference, is also a great source of continuing education….

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