Archive for the ‘Wine Business’ Category

Sep 11, 2017

14 Ways To Present Wine To Consumers

In a three-minute speech at the London Institute of Masters of Wine, reproduced at Decanter Magazine, Master of Wine Natasha Hughes warned her peers that by presenting, talking about and categorizing wine in the same old ways—by country, varietal or style—they will fail the consumer and fail the wine trade. She concludes her flash talk this way: “We’ve got to remember that for most people, wine is part of a lifestyle that includes food and conviviality, rather than being a goal…

Aug 24, 2017

Wine and the Seduction of Drinkers

How can wine be an emotional trigger point for drinkers? How can it invoke emotion in its users that in turn provokes them to invest more time and money in the product and, potentially, a brand? These were the questions left unanswered by Reka Haros in a recently published and well-circulated article in which she admonishes the wine industry for a lack of emotionally engaging content in its advertising and marketing. Ms. Haros’ case is best summed up when she…

Aug 21, 2017

A Tale of Crime, Greed, Stupidity and Excess in the Wine World

Among those arts and crafts that inspire possession by collectors and connoisseurs, wine is the only one that cannot be appreciated and experienced collectively. Wine also delivers the shortest period during which a collectible can be experienced. While a Picasso will be experienced and appreciated for ages as long as visual images are preserved, a wine can only offer its true nature from the time it is opened until consumed. I mention this important fact in the context of recommending…

Aug 21, 2017

Confirmation Bias Distorts Understanding of Wine Industry

Robert Joseph writing in Meininger’s Wine Business International cogently reminds wine industry observers that the tendency toward unreliable reliance on confirmation bias is far too likely to skew our understanding of trends and change in the wine industry and warns that things like Natural Wine, mineral-driven wine styles, and artificial cork may not be the fast-evolving trends many claim: The fact that a vociferous group of people with hipster beards in New York restaurants are to be seen drinking natural…

Aug 3, 2017

It’s Official: Cannabis and Wine are a Poor Pairing

Cannabis and wine are alike only in the same way that wine is like carrots. Both are produced with plants. I’ve been inching toward this conclusion for quite some time. However, it took the experience of listening to presenters and exhibitors at Wine Industry Network‘s brilliantly produced Wine & Weed Symposium on Thursday, for me to fully embrace this conclusion. This was not, however, the conclusion being delivered at the Symposium. Nor is it the position that the Cannabis legalization…