Archive for the ‘Wine Business’ Category

Apr 1, 2019

The Rise of Willamette Valley’s Sub-Appellations — Statistically Speaking

Since writing about the proposed conjunctive labeling law in the Oregon legislature meant for wines produced in the Willamette Valley, I’ve been thinking a lot about the Willamette Valley. I continue to believe that the proposed conjunctive labeling law that will require all wines carrying any of the sub-AVAs located in the Willamette Valley on their label to also place the words “Willamette Valley” somewhere on the label, is imprudent. However, I’m a bit less concerned today about this conjunctive…

Mar 6, 2019

Wine, Millennials and the Art of the Proper Rant

I have a dream. I have a dream that one day, Johnny-come-lately wine marketers and wine mavens and social media experts can come together and join in delivering evidence, come together and join in offering examples, come together and join in demonstrating the truth of the claim that those more experienced and practice than they really are morons, really are snobbery-promoting doofuses, and the killers of the multi-million dollar wine industry they built. Yes, I have a…dream. Instead of realizing…

Mar 4, 2019

The Relationship Between Total Wine and Consumers Explained

Why are consumers so rarely consulted when it comes to public policy issues that so directly impact them? This is a question I used to pose in this forum more often than I have recently. However, a recent event motivates me to return to this question. Connecticut recently held a hearing on House Bill 7184. This is an “omnibus” liquor bill that would make a number of changes to alcohol laws in the state. Among the laws that this bill…

Feb 1, 2019

The Wine Narrative is Slowly Changing—In a Bad Way

“Narrative” It’s a word that has come to be used more and more over the past decade to describe a given explanation or story concerning one topic or another. Most often you see the term “narrative” used to describe how the media is telling a particular story. For example, “the current narrative is that the Trump team worked with Russian representatives to influence the outcome of the 2016 election.” That’s a narrative. It may or may not be true. I…

Jan 22, 2019

How to Fix the Problem with Millennials and Wine

The narrative surrounding Millennials and wine has changed. Where previously the focus was on Millennials’ apparent interest in non-traditional wine (read: Not your Baby Boomers’ noble varietals), now the focus appears to be on Millennials’ lack of sufficient interest (read: not buying at sufficient levels) in wine. This new narrative is more worrisome than the former narrative. It appears to presents an existential threat to the American wine industry’s profits. Remember these headlines: How Millennials Are Changing the Wine-Selling Game…

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