Archive for the ‘Wine Marketing Rules’ Category

Mar 2, 2020

This is Why Alcohol Self-Distribution is the Next Big Thing

You are a small producer of wine. Say, 5,000 cases. What can you expect from working with a distributor? This is an important question that will be addressed at the upcoming 3-Tier Symposium being produced by Wine Industry Network in May. As a reminder, here is the basic conditions under which a wine producer must work in order to see their products end up on the shelves of a retailer or the list of a restaurant in another state via…

Sep 12, 2019

Why Reviews and Wine Scores ARE Good Winery Marketing

Recently Simon Solis-Cohen, founder of Highway 29 Creative, posted on the company blog a story entitled, “Wine Scores Are The Worst Marketing Technique – So Stop It!” First, let me just say this…The folks at Highway 29 Creative are GOOD! Take a look at their work. Take a look at their approach. Impressive. They are wrong about wine scores being the worst marketing technique. An even worse marketing technique is submitting your wine for review, getting 95+ points from a…

May 31, 2019

Meet William Occam—The Millennial Wine Marketing Expert

Before we start imploring wineries and retailers to change the way they do business in order to accommodate a different kind of consumer (Millennials) it might be a good idea to deploy Occam’s razor. William of Occam, a philosopher and friar from the 14th century, implored (and I’m paraphrasing here) that in attempting to explain a phenomenon we should not make more assumptions than the minimum necessary. Which brings us to the question, why do Millennials spend less on wine?…

May 24, 2019

Iconic Visual Marketing in the Willamette Valley Wine Industry

Art and wine are linked and they have been for quite some time. Most commonly the link is exploited and explored in the form of “Artist Labels” with Chateau Mouton Rothschild being the most famous example of that genre of packaging. What isn’t as common, however, is seeing a multi-year marketing or promotional effort unified by a single artist’s touch. When rare times when done well it delivers a compelling vision that works as remarkably effective marketing. The collaboration of…

Apr 11, 2019

Firstleaf and the First Rule of Wine Marketing—Tell The Truth

Update: 3/9/20 HOW IT IS SUPPOSED TO WORK   This is how it’s supposed to work. A company looks over its public-facing marketing and sees some problems in how it’s communicating. It then goes back, fixes the problems, and moves on. This is exactly what Firstleaf and Philip James made happen in response to this post. Today, Firstleaf isn’t making excessive claims about the wine retail space in its online ads. Instead, it’s using its marketing and advertising to educate…