Archive for the ‘Wine Marketing Rules’ Category

Apr 11, 2019

Firstleaf and the First Rule of Wine Marketing—Tell The Truth

I’ve been tough on the Natural Wine category in the past. I think I may have called its champions “charlatans” and labeled them “frauds”. But I wasn’t talking about the wines. I don’t think they are any better or worse than other wines. I was primarily concerned with the way the champions of Natural Wine practiced Denigration Marketing: the act of denigrating your competitors for your own profit. But Natural Wine champions aren’t the only folks who practice this particularly…

Apr 8, 2019

On Wine Marketing—Be the Winery that Champions your AVA

I haven’t done a head count lately, but it appears that the number of wineries located here in the United States now numbers over 10,000. This seems like a big number to me, though who know….perhaps in ten years we’ll look back and think, “wow…remember when there were only 10,000 wineries in the U.S?” Be that future as it may, one thing I do know is that with 10,000 wineries, each vying or the attention of the active, serious and…

Mar 6, 2019

Wine, Millennials and the Art of the Proper Rant

I have a dream. I have a dream that one day, Johnny-come-lately wine marketers and wine mavens and social media experts can come together and join in delivering evidence, come together and join in offering examples, come together and join in demonstrating the truth of the claim that those more experienced and practice than they really are morons, really are snobbery-promoting doofuses, and the killers of the multi-million dollar wine industry they built. Yes, I have a…dream. Instead of realizing…

Jan 22, 2019

How to Fix the Problem with Millennials and Wine

The narrative surrounding Millennials and wine has changed. Where previously the focus was on Millennials’ apparent interest in non-traditional wine (read: Not your Baby Boomers’ noble varietals), now the focus appears to be on Millennials’ lack of sufficient interest (read: not buying at sufficient levels) in wine. This new narrative is more worrisome than the former narrative. It appears to presents an existential threat to the American wine industry’s profits. Remember these headlines: How Millennials Are Changing the Wine-Selling Game…

Apr 30, 2018

Simple and Useful Rules for Wine Media Events

There is a good, general rule in wine media relations: Try not to send generic press releases or story pitches to those members of the media who are highly unlikely to have any interest in them. It’s a good rule because when your Virginia winery sends a press release to San Francisco Chronicle Wine, Beer and Spirits Write Esther Mobley about your inclusion in Food & Wine Magazine’s  “Top Ten Best Wineries To Visit in Virginia” story, you are likely…