Archive for the ‘Wine Marketing Rules’ Category
In designing a wine label it always rule #1 and sits atop The Guidelines: Don't Offend. The rule is there because no matter what else the wine is, it is a consumer product meant to be sold and marketed. It turns out that it's pretty easy to adhere to this first rule and still take your label design project in any number of directions that satisfy one's brand development, one's sense of aesthetics and one's ego. In addition, this rule…
Recently in Washington State at TASTE Washington I gave a talk on ""THE TEN THINGS EVERY SMALL WINERY MUST KNOW TO MARKET IN TODAY'S WINE MARKETING UNIVERSE." That talk was summarized in an earlier blog post here at FERMENTATION. This is the third post in a series that expands on that earlier post. RULE # 3: Talk To Your Customer In large part, good marketing amounts to meeting the expectations of your customers. Today, there is no question that your…
Recently in Washington State at TASTE Washington I gave a talk on ""THE TEN THINGS EVERY SMALL WINERY MUST KNOW TO MARKET IN TODAY'S WINE MARKETING UNIVERSE." That talk was summarized in an earlier blog post here at FERMENTATION. This is the second post in a series that expands on that earlier post. RULE # 2: LISTEN TO THE CONVERSATION The single biggest change in wine marketing that has occurred in the past 20 years is that consumers are talking…
