Archive for the ‘Wine Marketing Rules’ Category
We all know how to make reservations. And most all of us know how to make them on-line at this point. We reserve hotel rooms, tables, seats at shows, transportation options and much more. The reason we reserve anything is because there is only a limited number of the things we need and the reservation guarantees us a place or a thing? Are visits to winery tasting rooms somethng to be reserved? Increasingly, in Napa Valley and other wine country…
This particular irony will have gone unnoticed by most people: Publicists aren't particularly good at promoting themselves, their businesses, their capabilities and their success. Today, I spoke with a fellow publicists who was wondering, essentially, "what's the best way to let people know or promote the fact that our firm was particularly successful in getting multiple clients featured on an important wine show?" For a publicists to get word out about their successes in helping clients promote their goods is…
Seeing that this year's 30-second Super Bowl ads cost $2.8 million – $3 million a pop got me thinking about the prospects for wine were it to find a way to expose itself to the hordes gathered to celebrate…whatever it is the Super Bowl celebrates. I quickly determined to my own satisfaction that the Super Bowl probably isn't the best venue to launch a generic wine campaign. However, there's no reason to think that a Non-Superbowl, generic TV campaign for…
I've written a lot of press releases in my day, but I don't think I've ever penned one that relies on "Humiliation Marketing" tactics. Maybe I'm behind the times. Maybe I'm just not that creative. Maybe I have a conscience. But it's doubtful I'd ever advise issuing this type of release for a client: "Beware the Holiday Party Faux Pas: Wine Topped With Artificial Stoppers" The release, which links to a semi-comical video produced and is issued by by the…
The Alcohol and Tobacco Tax and Trade Bureau (TTB), a branch of the federal Department of the Treasury that is tasked with, among other things, providing definitions of terms that appear on wine labels and in wine advertising, has asked for comments on the notion of defining specific terms. Those terms include: EstateEstatesEstate-GrownReserveOld VineBarrel FermentedProprietor's BlendSingle VineyardOld CloneVineyard SelectSelect HarvestBottle AgedBarrel Select Presumably, many wine trade organizations, individuals, consumers, lawyers, bloggers, writers and others will weigh in on what if…
