Archive for the ‘Wine Marketing Rules’ Category

Apr 30, 2012

Costco Wine: Shall I Be Offended?

Over at The Eater, Talia Baiocchi is a bit offended, or at least disheartened, that America's most powerful wine buyer doesn't believe that wine is much more special than toilet paper or tin foil. Talia, a keen observer of the wine world and a very good marketer, has reason to be offended by this. Talia's moment of virtual head-shaking comes in response to a CNBC video featuring Annette Alvarez-Peters, Costco's head wine buyer, who responds to an interviewer's query about…

Mar 20, 2012

If It’s Not Natural Wine, It’s Fake Wine

At the risk of beating on a horse that is live and well, I'm compelled to remake a few points about the Natural Wine Movement that very much need to be driven home. The movement, which some will say does not exist, continues to see its most ardent champions display a most insidious form of promotion that is both disingenuous and dangerous. I want to draw your attention to one of two "Natural Wine Fairs" that will be occurring in…

Mar 14, 2012

Calculating Social Media ROI for Wine

Wineries are more and more considering the extent to which they ought to really embrace "Social Media" and incorporate its use into their daily sales and marketing. I know this because no week goes by without running into a question that generally goes like this: "What's the return on investment of social media"? This question isn't really what questioner wants to ask. What they really want to ask is this: "Will I increase revenue by utilizing Social Media." That fact…

Mar 5, 2012

Twitter Takes on Central Coast Wine and its Great Girth

Another twitter-driven HASHTAG(Wine) day is upcoming. This one will focus not a varietal wine (a la #cabernet or #PinotNoir), but rather on a region. Specifically the Central Coast AVA in California. The official hashtag for the day is #CCWineDay. The day set aside for this celebration of all things wine and Central Coast is Thursday, March 15th. I'll make a point of drinking a "Central Coast" wine on March 15 and probably even using the #CCWineDay hashtag in order to…

Mar 2, 2012

The Secrets to Great Wine PR

The craft of wine industry public relations doesn't strike me as being altogether different than real estate, publishing, high tech, or any other industry PR effort. There is a different body of information that a Wine PR pro must master and of course a different set of media to understand. But in the end, the simplest explanation of what a Wine PR pro must do is the simplest explanation of what any public relations professional does: communicate a brand message…