Archive for the ‘Wine Consumers’ Category

Apr 21, 2021

First End-of-Pandemic Wine DTC Data Is Good News

Beginning in March 2020, American wineries began to see the impact on direct-to-consumer shipments due to pandemic lockdowns and isolating inside our homes. We are just now beginning to see a hint of what a post-pandemic DTC market can look like. The beginnings of the pandemic led to a 30% year-over-year increase in winery shipments in March 2020. The March 2020 thirty-percent increase in the volume of shipments far exceeded the average monthly increases seen in previous months of March….

Apr 8, 2021

Time to Embrace the Elitist Character of the Wine Drinker

“Our aim is to democratize wine. The mission is to remove the elitist, stuffy image from wine and bring it to the people.” The odds are 2-1 that any new consumer-facing wine service, app, editorial venture or website will make this above claim about what it is they are attempting to accomplish. More often than not, this “mission” is driven either 1) by the fact that the wines being sold or promoted through the new service are under $30 per…

Apr 2, 2021

Wine Wholesalers Whine…Again

The wine wholesalers in Michigan are concerned. VERY VERY concerned.  According to the Michigan Beer and Wine Wholesalers Association as presented in a breathless editorial in The Detroit News, “It’s estimated that…more than 730,000 bottles of wine, were illegally shipped into the state” in 2019.” Of course, we can’t verify this claim as the data they base it upon is not published by the wholesalers. No matter. According to this association of box carriers, this profoundly important discovery “robs Michigan…

Feb 15, 2021

Why Uber Will Not Be Challenging How Alcohol is Sold and Distributed

Since the Uber purchase of local alcohol sales platform Drizly for $1.1 billion earlier this month, there has been talk and speculation that the food and people delivery service will be in a position to disrupt the three-tier system of alcohol distribution. While this would be a nice and welcome development, there is virtually no chance of this kind of disruption occurring as a result of this merger. Here’s why. First, it’s essential to appreciate the “three-tier system” for what…

Dec 22, 2020

Wine and 2021 — Predictions

The point of identifying trends is to help hedge one’s future risk. If we can predict what will come we are more likely to flourish where there is a real risk of being overrun by events. As I have for many years, here I look ahead a year to two out and attempt to articulate how current trends will impact the wine industry. In some respects, this year’s foray into predicting the future is easier than in past years. For…