Archive for the ‘Wine Consumers’ Category

Jul 27, 2018

The Wine is Dry and You’ll Like it, Damn It!

A new survey conducted on behalf of Jordon Winery answered the question, at what age do Americans begin appreciating wine. The answer was 29 years old. The survey doesn’t answer why it takes this long, and that’s disappointing. However, the survey did ask the question what does the average American like about wine: “Americans prefer their wine to be smooth (56 percent), fruity (48 percent), and sweet (47 percent)…” This is interesting but hardly surprising. All you have to do…

Jul 20, 2018

New Enemy of Wine Consumers Appointed

The Wine & Spirits Wholesalers Association (WSWA), whose values can be succinctly reduced to  “what’s good for the consumers…just doesn’t matter” has a new CEO and president in the wake of former WSWA president Craig Wolf’s resignation and venture into electoral politics. Michelle Korsmo is the new head of the trade association that represents the interests of the wholesalers. It’s good to know that she is already on board with the program: “I am also inspired by the industry’s record of…

Jun 14, 2018

The True Significance of Robert Parker, Jr.

The fact that one has a vested interested in an issue in no way diminishes the power of their argument concerning that issue. I wanted to get that fact out of the way as I address one of the most interesting articles of 2018: Lisa Perrotti-Brown’s “The Big Parkerization Lie”. Ms. Perrotti-Brown is a longtime associate of Robert Parker, editor-in-chief of The Wine Advocate and a part owner of this publication at which she has penned a stout pushback against…

May 30, 2018

The Slow Adoption of Technology in Wine is Political

A great amount of words have been composed trying to explain why the wine industry has a seeming aversion to implementing new digital technologies. Notables of great talent and energy have worked and are working to cajole the wine trade into embracing the digital tools available for better meeting consumer wine demand as well as matching consumer desires to products. Yet, the single greatest deterrent to the wine industry becoming a full-fledged adopter of new economy tools isn’t a luddite’s aversion…

May 14, 2018

Is the Migration Out of CA to Oregon Good or Bad For Wine Sales?

For quite some time, California has lived with a negative migration issue. That is, more people are moving out of California than are moving in. I wonder what this means for wine sales in the Golden State. Between 2007 and 2016, a net 1,000,000 more people have moved out of California than have moved in. The primary reason is the ongoing housing crisis. There is simply a deficit of housing in California and this is causing housing prices to rise…