What Does the Wine Industry Have to Learn from the Cannabis Industry?

What Does the Wine Industry Have to Learn from the Cannabis Industry?

Over at Greenstate.com writer Chris Macias, who has a good deal of experience writing about wine, provides the cannabis industry readers seven important lessons they can learn from the California wine industry. And all of them are true: -Put on your suit and tie and start lobbying-Establish education and service certifications-Watch out for the snob factor-Bring customers into the tasting room and tell your story-Are you a boutique? Take advantage of your niche -Establish and promote appellations-Learn to break bread…

Apr 20, 2019

Amazon Is Coming For Wine and That’s a Good Thing

Amazon Is Coming For Wine and That's a Good Thing

The recent disclosure that Amazon.com is seeking to hire an alcohol policy lobbyist has led a number of folks to wonder if, speculate on and predict that, the retail giant is planning a move into alcohol sales and fulfillment. The interest is warranted given the impact that Amazon can have on an industry when it trains its interest on a service or product sector. The complicated nature of alcohol law and its regulation isn’t lost on the Amazon gang. Reading…

Apr 17, 2019

POUR OREGON — A Celebration of Oregon Wine’s Diversity

POUR OREGON — A Celebration of Oregon Wine's Diversity

If it wasn’t clear to you before, once you step into any wine retail setting in the state of Oregon you realize immediately that Pinot Noir is as dominant in this state as Cabernet Sauvignon and Red Blends are dominant in Napa Valley. In 2017, according to the University of Oregon’s 2017 Oregon Vineyard and Winery Report, Pinot Noir represented 2/3 of the entire value of the Oregon wine grape crop. That’s called dominance. However, what about that other 1/3…

Apr 15, 2019

Study Has Nothing to Offer Winery Hospitality—So, Keep Smiling

Study Has Nothing to Offer Winery Hospitality—So, Keep Smiling

Maybe wineries ought to encourage their tasting room hospitality workers to tell customers exactly what they think of them (and not smile so much). According to a report on a study published in the Journal of Occupational Health Psychology researchers found: “a link between those who regularly faked or amplified positive emotions, like smiling, or suppressed negative emotions — resisting the urge to roll one’s eyes, for example — and heavier drinking after work. Alicia Grandey, professor of psychology at…

Apr 11, 2019

Firstleaf and the First Rule of Wine Marketing—Tell The Truth

Firstleaf and the First Rule of Wine Marketing—Tell The Truth

I’ve been tough on the Natural Wine category in the past. I think I may have called its champions “charlatans” and labeled them “frauds”. But I wasn’t talking about the wines. I don’t think they are any better or worse than other wines. I was primarily concerned with the way the champions of Natural Wine practiced Denigration Marketing: the act of denigrating your competitors for your own profit. But Natural Wine champions aren’t the only folks who practice this particularly…