Five Facts About the Wine Industry’s and Success In the Wine Industry

Five Facts About the Wine Industry's and Success In the Wine Industry

A clear eyed understanding of the wine industry is the prerequisite for the industry’s health and for success working in the industry. Too often I bump up against folks in the industry that don’t appreciate some basic truths about the industry. This, in turn, leads folks who want to succeed in the wine industry down a path that inevitably runs up against roadblocks. The five facts that follow are among the most important clear-eyed views of the wine industry that…

May 16, 2021

Liars Lied and Killed the Postal Service Wine Shipping Bill?

Liars Lied and Killed the Postal Service Wine Shipping Bill?

It’s a felony to lie under oath to Congress. However, it is not against the law to lie to Congress in a letter to its members. This is the only reason why the heads of the National Beer Wholesalers Association, the Wine & Spirits Wholesalers Association, the American Beverage Licensees and the American Distillers Alliance have not been brought up on federal charges. As part of their successful attempt to kill the amendment to the U.S. Postal Service Reform Act…

May 10, 2021

The History of Wine Influencers — Part 2

The History of Wine Influencers — Part 2

This is part two of my investigation (see part 1) into the claim of one Wine Influencer that Wine Influencers have been around forever, but they were different in the past. The public claim was this: “The wine Influencer isn’t new – the first ones were old white men without pretty pictures who wrote about wine in inaccessible language meant to stave off the common public- but they got the prestige of ‘critic’.” Who were these the wine influencers of…

May 9, 2021

The History of Wine Influencers — Part 1

The History of Wine Influencers — Part 1

Recently, in the wake of online discussions of “wine influencers” after this story in the San Francisco Chronicle hit, one young wine influencer took issue with my own response to the Chronicle article and took to Twitter to explained to me the history of wine Influencers this way: “The wine Influencer isn’t new – the first ones were old white men without pretty pictures who wrote about wine in inaccessible language meant to stave off the common public- but they…

May 5, 2021

Put-Upon, Underpaid, Disparaged, Victims—The Life of Wine Influencers

Put-Upon, Underpaid, Disparaged, Victims—The Life of Wine Influencers

Are wine influencers mining the depths and potential of Instagram really just put-upon, underpaid, disparaged journalists working in a new medium that the sexist wine industry is too male and too old to understand or appreciate? As usual, the San Francisco Chronicle’s Esther Mobley provides some fascinating insight into her subject matter, this time looking at “wine influencers” and doing a good job of letting them tell their story without too much interruption. Unfortunately, in “Instagram’s wine influencers started thriving…