Archive for the ‘Wine Media’ Category

May 9, 2021

The History of Wine Influencers — Part 1

Recently, in the wake of online discussions of “wine influencers” after this story in the San Francisco Chronicle hit, one young wine influencer took issue with my own response to the Chronicle article and took to Twitter to explained to me the history of wine Influencers this way: “The wine Influencer isn’t new – the first ones were old white men without pretty pictures who wrote about wine in inaccessible language meant to stave off the common public- but they…

May 5, 2021

Put-Upon, Underpaid, Disparaged, Victims—The Life of Wine Influencers

Are wine influencers mining the depths and potential of Instagram really just put-upon, underpaid, disparaged journalists working in a new medium that the sexist wine industry is too male and too old to understand or appreciate? As usual, the San Francisco Chronicle’s Esther Mobley provides some fascinating insight into her subject matter, this time looking at “wine influencers” and doing a good job of letting them tell their story without too much interruption. Unfortunately, in “Instagram’s wine influencers started thriving…

Apr 20, 2021

Wine, Mind Share and the Media—A Potent Combo Still

In 1990 I went to work for a wine-oriented PR firm in Santa Rosa, California. I was fresh off the college boat, had never worked in public relations and the only insight I had into how the media works was that I saw newspapers and magazines arrived at my home with relative regularity. I didn’t know any journalists or writers. I read a lot, but the idea of speaking with writers and suggesting topics for them to write about held…

Feb 24, 2021

The Plain Facts of Diversifying Wine Writing

Diversity and inclusion in the wine industry have been top of mind for some while now within the trade. And it seems appropriate that this topic has been frequently addressed by the industry’s communicators: media, writers, and reporters. Let’s state for clarity the obvious: There is no downside to a diverse contingent within the communications side of the wine industry. If you need proof of this, think back to the time when blogs emerged on the scene and there was…

Jan 18, 2021

Stalin, the Khmer Rouge and Wine Influencers

It’s not often that you get to read in a wine article in which “Wine Influencers” are compared to Joseph Stalin or the Khmer Rouge. In discussing the claim by Influencers that they work hard at the thing they do, James Lawrence, writing at Wine-Searcher went and did it: “even if we accept that this firmament [Wine Influencers] can sell a lifestyle, and the associated brands, the defense of “working hard” is fatuous. History’s worst men and women have ‘worked…