Archive for the ‘Wine Education’ Category

Oct 13, 2017

The Heroic Efforts of Wine Writer Sarah Stierch During the Wine Country Fires

In moments of disaster, there are always people who step up and go well beyond what could well be expected of them. At 4:11am on Monday Morning, Sarah Stierch, a wine writer located in the town of Sonoma, set out on what has and continues to be a heroic effort to keep her community members informed during what is surely the most trying moments of their lives. At 4:11am on that early morning Sarah sent out this message via Twitter: Westside of…

Sep 11, 2017

14 Ways To Present Wine To Consumers

In a three-minute speech at the London Institute of Masters of Wine, reproduced at Decanter Magazine, Master of Wine Natasha Hughes warned her peers that by presenting, talking about and categorizing wine in the same old ways—by country, varietal or style—they will fail the consumer and fail the wine trade. She concludes her flash talk this way: “We’ve got to remember that for most people, wine is part of a lifestyle that includes food and conviviality, rather than being a goal…

Aug 24, 2017

Wine and the Seduction of Drinkers

How can wine be an emotional trigger point for drinkers? How can it invoke emotion in its users that in turn provokes them to invest more time and money in the product and, potentially, a brand? These were the questions left unanswered by Reka Haros in a recently published and well-circulated article in which she admonishes the wine industry for a lack of emotionally engaging content in its advertising and marketing. Ms. Haros’ case is best summed up when she…

Aug 21, 2017

Confirmation Bias Distorts Understanding of Wine Industry

Robert Joseph writing in Meininger’s Wine Business International cogently reminds wine industry observers that the tendency toward unreliable reliance on confirmation bias is far too likely to skew our understanding of trends and change in the wine industry and warns that things like Natural Wine, mineral-driven wine styles, and artificial cork may not be the fast-evolving trends many claim: The fact that a vociferous group of people with hipster beards in New York restaurants are to be seen drinking natural…

Feb 3, 2017

Embrace the “Cute Kitten Theory” of Wine

As much as I like Rosé and as much as I like pretty pictures, I question this statement reported by Meininger’s Wine Business International recounting a seminar held recently at Vinisud 2017 in Montpellier: “Social media has helped rosé skyrocket to fame and fortune.” Master of Wine Sarah Abbot made the claim, going on to explain: “America has the largest number of Instagram users in the world, with Russia second. There are over 60m Instagram users in the States and they share…