Archive for the ‘Public Relations & Wine’ Category

Jan 15, 2020

The Dry Januarians Are A Threat That Need A Response

God bless Alain Ducasse. So upset and infuriated is the legendary French chef with the entire concept of “Dry January” that in response he has significantly lowered the price of his best Rhone, Burgundy and Bordeaux bottles at his Parisian restaurants during the first month of the year. The idea is to coax people off their pledge to not drink in January by enticing them with restaurant wine prices they can’t refuse. I’ve heard people who dismiss the Dry January…

Dec 5, 2019

Is The Burgundy Comparison Good For Oregon Wine?

Is Oregon Burgundy? In a recent Yahoo Finance interview Silver Oak/Twomy Cellars CEO David Duncan was confronted with a positive comparison of Oregon wine to Burgundy wine. The conversation came in the context of a conversation on tariffs and the potential benefit tariffs on French wines will deliver to domestic alternatives. The Oregon/Burgundy comparison raises a question that begs to be answered: Is comparing Oregon wine to Burgundy a net positive association for Oregon wine? Of course, for those who…

Sep 12, 2019

Why Reviews and Wine Scores ARE Good Winery Marketing

Recently Simon Solis-Cohen, founder of Highway 29 Creative, posted on the company blog a story entitled, “Wine Scores Are The Worst Marketing Technique – So Stop It!” First, let me just say this…The folks at Highway 29 Creative are GOOD! Take a look at their work. Take a look at their approach. Impressive. They are wrong about wine scores being the worst marketing technique. An even worse marketing technique is submitting your wine for review, getting 95+ points from a…

Sep 9, 2019

Hit The Bottle is a Welcome Addition to Your Continuing Wine Education

One of the reasons I’ve kept this blog going for so long is it provides me with a means for continuing education. By committing to regularly examining my ideas and opinions on issues of wine marketing, wine politics, culture and wine, and technology and wine, I’m able to continue to educate myself so that I better serve my clients. The wine media too, as well as the occasional beverage and regulatory conference, is also a great source of continuing education….

May 24, 2019

Iconic Visual Marketing in the Willamette Valley Wine Industry

Art and wine are linked and they have been for quite some time. Most commonly the link is exploited and explored in the form of “Artist Labels” with Chateau Mouton Rothschild being the most famous example of that genre of packaging. What isn’t as common, however, is seeing a multi-year marketing or promotional effort unified by a single artist’s touch. When rare times when done well it delivers a compelling vision that works as remarkably effective marketing. The collaboration of…