Archive for the ‘Public Relations & Wine’ Category

Apr 30, 2018

Simple and Useful Rules for Wine Media Events

There is a good, general rule in wine media relations: Try not to send generic press releases or story pitches to those members of the media who are highly unlikely to have any interest in them. It’s a good rule because when your Virginia winery sends a press release to San Francisco Chronicle Wine, Beer and Spirits Write Esther Mobley about your inclusion in Food & Wine Magazine’s  “Top Ten Best Wineries To Visit in Virginia” story, you are likely…

Feb 2, 2018

Getting Your Wine Product and Service Covered By the Media: Four Words

There are a number of types of compliments that professional publicists appreciate most. Among them is the one I received the other day from a wine writer: “That was just about the best story pitch I’ve received in years.” I showed that one around. There were a few reasons the pitch was good. It had little to do with the story I was pitching nor with the quality of the client. It had to do with the way the story…

Oct 31, 2017

Update on Wine PR Guy Tom Wark (Me) and this Fermentation Blog

I haven’t done an “update” of me or this site for readers in some time. Almost ever. So, it was about time. Here’s how to navigate and understand this blog and me: About the Fermentation Blog I mainly write about the wine business, wine media, and the link between wine and culture. I love to get story pitches and often respond well to them, but It’s best to keep the pitches aimed at the topics above. I don’t accept paid…

Oct 12, 2017

What Happens When the Napa Fires Are Out?

What happens when the fires are out? Clearly, that depends on what you’ve suffered or not suffered. But the question isn’t directed at any individual or at individuals at all. It is directed at the “Napa Valley”. Napa Valley is in the business of growing grapes, making wine and selling that wine. It’s in the business of hospitality. Hosting. The key issue for the industry (and the entire community that depends on the successful industry) is demonstrating to potential customers…

Aug 24, 2017

Wine and the Seduction of Drinkers

How can wine be an emotional trigger point for drinkers? How can it invoke emotion in its users that in turn provokes them to invest more time and money in the product and, potentially, a brand? These were the questions left unanswered by Reka Haros in a recently published and well-circulated article in which she admonishes the wine industry for a lack of emotionally engaging content in its advertising and marketing. Ms. Haros’ case is best summed up when she…