Archive for the ‘Public Relations & Wine’ Category
Having just completed my 16th year publishing FERMENTATION, I look back at these past 12 months and, as is my tradition, seek to understand what I’ve learned or confirmed about wine, my industry, and its people in the course of my reading and writing and living. These are those things. CONFIRMED: Wine Communications Remains Vibrant: When I think “Wine Communications” I’m thinking real writers and media, not influencers. I’m thinking about the emergence of The Drop, From Pix. I’m thinking…
Why does it seem it’s always the most uninteresting wine that provokes the most controversy in the wine industry? Earlier in the year, a big old kerfuffle surrounded the introduction of the Avaline brand from actress Cameron Diaz and the description of the product as “clean wine”. The wine itself is decidedly average. The Kurfuffle over what the hell “clean” means was bigger than your average kerfuffle and still vexes those of us who think words describing wine ought to…
In 1990 I went to work for a wine-oriented PR firm in Santa Rosa, California. I was fresh off the college boat, had never worked in public relations and the only insight I had into how the media works was that I saw newspapers and magazines arrived at my home with relative regularity. I didn’t know any journalists or writers. I read a lot, but the idea of speaking with writers and suggesting topics for them to write about held…
Wine PR Pro Tip: If a well-known and respected wine critic sends you a private message to express their disgust at the quality of your wine that they drank at a restaurant, don’t inform the world of the critic’s opinion. I don’t think I need to explain why promoting a private message of disgust with your product is a bad idea. Let’s just say it’s counterproductive where sales and reputation are concerned. This is surely the advice I would have…
Duplicity. Hypocrisy. Lying. These are things of which every company, and certainly every beverage company, ought to try to avoid being accused. The recent revelation that President Donald Trump told a reporter one thing about the COVID-19 threat to Americans and told the public another thing about the potential impact of COVID19 on Americans brings to light the importance of consistency in messaging that every beverage company ought to keep in mind. Today, wineries, brewers, distillers, retailers, importers and wholesalers…