Archive for the ‘Public Relations & Wine’ Category

Jan 25, 2019

Wine Country Economics — The Part-Time NIMBY Edition

Bill Hocker is a part-time resident of Napa Valley. He recommends my services as a marketer, while at the same time displays a remarkable misunderstanding of economics. Plus, he says, “Good riddance”. Napa wine marketer Tom Wark is joining the exodus to Oregon. After residing in Wine Country for the last 25 years Mr. Wark has decided that he can’t afford to live here anymore.  Of course he bears some responsibility for the high cost of housing. As one of many…

Oct 25, 2018

The Worst Alcohol Idea Ever

Reports out of New York related the refounding of the New York State Prohibition Party. As those of you who know a little about the history of the United States will understand, this newly recognized New York State Political party has as its primary goal the banning of production and consumption of alcohol in New York and the nation. Can anyone explain this to me? I’m a relatively well-educated man with a decent amount of life and political experience who…

Jul 30, 2018

Confessions of a Wine Writer

By Alan Goldfarb (This is, I believe, the first time in the 14 years FERMENTATION has been published, that I have given over this blog to another writer. It’s done because Alan is a very good writer, he always has something interesting to say, and he is my friend….Enjoy) I have, over these many years, imposed on myself two rules: Never begin an article with “I”. Off the bat, I’ve violated my first edict. The second decree is that I…

Jul 10, 2018

The Greatest Return on Investment in Wine Marketing

Why won’t you say “Thank you“? Saying “thank you” when a person of any occupation or circumstance praises or draws positive attention to your work, is the gracious and appropriate and normal thing to do. It’s also the most inexpensive marketing and PR effort you can make that also happens to carry the highest Return on Investment. A friend of mine, a wine writer, related to me that in twenty some odd years of writing at a prominent media outlet…

Apr 30, 2018

Simple and Useful Rules for Wine Media Events

There is a good, general rule in wine media relations: Try not to send generic press releases or story pitches to those members of the media who are highly unlikely to have any interest in them. It’s a good rule because when your Virginia winery sends a press release to San Francisco Chronicle Wine, Beer and Spirits Write Esther Mobley about your inclusion in Food & Wine Magazine’s  “Top Ten Best Wineries To Visit in Virginia” story, you are likely…