Archive for the ‘Public Relations & Wine’ Category

Sep 10, 2020

President Trump Provides a Learning Moment For the Alcohol Beverage Industry

Duplicity. Hypocrisy. Lying. These are things of which every company, and certainly every beverage company, ought to try to avoid being accused. The recent revelation that President Donald Trump told a reporter one thing about the COVID-19 threat to Americans and told the public another thing about the potential impact of COVID19 on Americans brings to light the importance of consistency in messaging that every beverage company ought to keep in mind. Today, wineries, brewers, distillers, retailers, importers and wholesalers…

Apr 19, 2020

Delivering Non-COVID Wine Announcements When the Media Isn’t Covering Wine

What is the likelihood that a company announcing legitimate wine-related news in the midst of this COVID-19 emergency will attract the attention of the media—if the announcement has nothing to do with the COVID-19 emergency or its consequences? That’s a rhetorical question. For obvious reasons the media is intensely focused on the impact of this unique moment and how it is affecting people, communities, and industries. Attempting to get the media to report news that has no relationship to the…

Jan 15, 2020

The Dry Januarians Are A Threat That Need A Response

God bless Alain Ducasse. So upset and infuriated is the legendary French chef with the entire concept of “Dry January” that in response he has significantly lowered the price of his best Rhone, Burgundy and Bordeaux bottles at his Parisian restaurants during the first month of the year. The idea is to coax people off their pledge to not drink in January by enticing them with restaurant wine prices they can’t refuse. I’ve heard people who dismiss the Dry January…

Dec 5, 2019

Is The Burgundy Comparison Good For Oregon Wine?

Is Oregon Burgundy? In a recent Yahoo Finance interview Silver Oak/Twomy Cellars CEO David Duncan was confronted with a positive comparison of Oregon wine to Burgundy wine. The conversation came in the context of a conversation on tariffs and the potential benefit tariffs on French wines will deliver to domestic alternatives. The Oregon/Burgundy comparison raises a question that begs to be answered: Is comparing Oregon wine to Burgundy a net positive association for Oregon wine? Of course, for those who…

Sep 12, 2019

Why Reviews and Wine Scores ARE Good Winery Marketing

Recently Simon Solis-Cohen, founder of Highway 29 Creative, posted on the company blog a story entitled, “Wine Scores Are The Worst Marketing Technique – So Stop It!” First, let me just say this…The folks at Highway 29 Creative are GOOD! Take a look at their work. Take a look at their approach. Impressive. They are wrong about wine scores being the worst marketing technique. An even worse marketing technique is submitting your wine for review, getting 95+ points from a…