Archive for the ‘Public Relations & Wine’ Category

Sep 12, 2019

Why Reviews and Wine Scores ARE Good Winery Marketing

Recently Simon Solis-Cohen, founder of Highway 29 Creative, posted on the company blog a story entitled, “Wine Scores Are The Worst Marketing Technique – So Stop It!” First, let me just say this…The folks at Highway 29 Creative are GOOD! Take a look at their work. Take a look at their approach. Impressive. They are wrong about wine scores being the worst marketing technique. An even worse marketing technique is submitting your wine for review, getting 95+ points from a…

Sep 9, 2019

Hit The Bottle is a Welcome Addition to Your Continuing Wine Education

One of the reasons I’ve kept this blog going for so long is it provides me with a means for continuing education. By committing to regularly examining my ideas and opinions on issues of wine marketing, wine politics, culture and wine, and technology and wine, I’m able to continue to educate myself so that I better serve my clients. The wine media too, as well as the occasional beverage and regulatory conference, is also a great source of continuing education….

May 24, 2019

Iconic Visual Marketing in the Willamette Valley Wine Industry

Art and wine are linked and they have been for quite some time. Most commonly the link is exploited and explored in the form of “Artist Labels” with Chateau Mouton Rothschild being the most famous example of that genre of packaging. What isn’t as common, however, is seeing a multi-year marketing or promotional effort unified by a single artist’s touch. When rare times when done well it delivers a compelling vision that works as remarkably effective marketing. The collaboration of…

Apr 8, 2019

On Wine Marketing—Be the Winery that Champions your AVA

I haven’t done a head count lately, but it appears that the number of wineries located here in the United States now numbers over 10,000. This seems like a big number to me, though who know….perhaps in ten years we’ll look back and think, “wow…remember when there were only 10,000 wineries in the U.S?” Be that future as it may, one thing I do know is that with 10,000 wineries, each vying or the attention of the active, serious and…

Jan 25, 2019

Wine Country Economics — The Part-Time NIMBY Edition

Bill Hocker is a part-time resident of Napa Valley. He recommends my services as a marketer, while at the same time displays a remarkable misunderstanding of economics. Plus, he says, “Good riddance”. Napa wine marketer Tom Wark is joining the exodus to Oregon. After residing in Wine Country for the last 25 years Mr. Wark has decided that he can’t afford to live here anymore.  Of course he bears some responsibility for the high cost of housing. As one of many…

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