Archive for the ‘Public Relations & Wine’ Category

Dec 8, 2020

A Sip of Wine, A Mean Email, A Bad PR Move—An Ugly Tale

Wine PR Pro Tip: If a well-known and respected wine critic sends you a private message to express their disgust at the quality of your wine that they drank at a restaurant, don’t inform the world of the critic’s opinion. I don’t think I need to explain why promoting a private message of disgust with your product is a bad idea. Let’s just say it’s counterproductive where sales and reputation are concerned. This is surely the advice I would have…

Sep 10, 2020

President Trump Provides a Learning Moment For the Alcohol Beverage Industry

Duplicity. Hypocrisy. Lying. These are things of which every company, and certainly every beverage company, ought to try to avoid being accused. The recent revelation that President Donald Trump told a reporter one thing about the COVID-19 threat to Americans and told the public another thing about the potential impact of COVID19 on Americans brings to light the importance of consistency in messaging that every beverage company ought to keep in mind. Today, wineries, brewers, distillers, retailers, importers and wholesalers…

Apr 19, 2020

Delivering Non-COVID Wine Announcements When the Media Isn’t Covering Wine

What is the likelihood that a company announcing legitimate wine-related news in the midst of this COVID-19 emergency will attract the attention of the media—if the announcement has nothing to do with the COVID-19 emergency or its consequences? That’s a rhetorical question. For obvious reasons the media is intensely focused on the impact of this unique moment and how it is affecting people, communities, and industries. Attempting to get the media to report news that has no relationship to the…

Jan 15, 2020

The Dry Januarians Are A Threat That Need A Response

God bless Alain Ducasse. So upset and infuriated is the legendary French chef with the entire concept of “Dry January” that in response he has significantly lowered the price of his best Rhone, Burgundy and Bordeaux bottles at his Parisian restaurants during the first month of the year. The idea is to coax people off their pledge to not drink in January by enticing them with restaurant wine prices they can’t refuse. I’ve heard people who dismiss the Dry January…

Dec 5, 2019

Is The Burgundy Comparison Good For Oregon Wine?

Is Oregon Burgundy? In a recent Yahoo Finance interview Silver Oak/Twomy Cellars CEO David Duncan was confronted with a positive comparison of Oregon wine to Burgundy wine. The conversation came in the context of a conversation on tariffs and the potential benefit tariffs on French wines will deliver to domestic alternatives. The Oregon/Burgundy comparison raises a question that begs to be answered: Is comparing Oregon wine to Burgundy a net positive association for Oregon wine? Of course, for those who…