Archive for the ‘Public Relations & Wine’ Category

Aug 10, 2015

BLISS-fully Ignorant in Napa and Sonoma Wine Country

Shepard Bliss (what a great name!) is the latest in what is becoming a slew of people pushing back against the wine industry in Napa and Sonoma Counties. The anti-industry activists appear to be concerned the growth in the industry will cause massive harm not only to the counties and their environments, but also to the quality of life for residents. What’s interesting about these anti-winery activists is the remarkably disingenuous way they are trying to make their case against…

Jul 6, 2015

Beer is Better than Wine Because, Well, Because

Maybe it’s bad reporting. Maybe it’s just a matter of click-bating. Maybe its just a case of someone throwing a ball through a window then running away. No matter what it is, a story claiming that “beer is a better drink to serve with food” breaks one of my cardinal rules: if you are going to make a bold statement, at least make the slightest effort to back it up with reasoning. As explained in the Telegraph and at Drinks…

Mar 23, 2015

Killing the Wine & Arsenic Story — Before It’s Too Late

“Boy, who knew about the arsenic in wine. I’m a beer drinker.” “Great, now there’s another way I can die…Just drink wine” These are two comments that were directed at me this weekend. Both were unsolicited and both in response to me being asked what I do for a living and responding that I work in the wine business. IF YOU DON’T THINK THE ARSENIC STORY IS A BIG DEAL, YOU BETTER THINK AGAIN. Here’s what I can guarantee: sales…

Oct 31, 2014

Wine Critics Keep Semantic Arguments at Bay—Not So for Beer and Spirits

The most consequential battles and issues for small, quality-oriented alcohol beverage producers are those having to do with the distribution and sales of their products. Whether the issue is self distribution for craft distillers, franchise laws for craft beer producers or direct shipping for smaller wineries, these are the consequential and important issues that will directly impact sales success. However, the most fascinating battles to watch are the “Word Wars”. The battle over word use and semantics that are primarily…

Sep 17, 2014

Use Your Words—Whether Whining or Writing on Wine

Every now and then I use “big words” both on this blog, on my other media endeavors, and in my work as a publicist. There is and always has been a debate among marketing professionals as to what level of vocabulary ought to be employed in order to properly deliver a marketing or promotional or sales message. It’s an interesting debate. I fall on the “use-the-word-that best fits-regardless-of-its-obscurity” side of the debate, rather than the “keep-it-simple-stupid” approach. There’s a middle…

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