Archive for the ‘Culture and Wine’ Category

Sep 13, 2017

Marketing Wine, Sex Toys and Cannabis — Differences and Similarities

What if wines were reviewed like cannabis strains? 2015 Fermentationblog Napa Valley Cabernet Sauvignon Just looking at this beastly purple grog tells me I’m in for a sloshy night. It sports dense, heady blueberry aromas that beckon and the taste is not so different, but with a premonition of its potency. After a glass, I already felt the first jolt of its 14.5 alc. Two glasses and my eyes felt that familiar heaviness that comes of cab imbibing. After four glasses its fruity…

Aug 24, 2017

Wine and the Seduction of Drinkers

How can wine be an emotional trigger point for drinkers? How can it invoke emotion in its users that in turn provokes them to invest more time and money in the product and, potentially, a brand? These were the questions left unanswered by Reka Haros in a recently published and well-circulated article in which she admonishes the wine industry for a lack of emotionally engaging content in its advertising and marketing. Ms. Haros’ case is best summed up when she…

Aug 21, 2017

A Tale of Crime, Greed, Stupidity and Excess in the Wine World

Among those arts and crafts that inspire possession by collectors and connoisseurs, wine is the only one that cannot be appreciated and experienced collectively. Wine also delivers the shortest period during which a collectible can be experienced. While a Picasso will be experienced and appreciated for ages as long as visual images are preserved, a wine can only offer its true nature from the time it is opened until consumed. I mention this important fact in the context of recommending…

Aug 17, 2017

Wine in the Wake of Charlottesville

Do Americans drink more during moments of cultural upheaval? Do they reach for the bottle when its culture and people are ignited and roiled by doubt, consternation and the unknown? We know Americans drink more when they collectively celebrate. Just ask beer producers around Independence Day. Talk to wine retailers about their sales in advance of Thanksgiving and Christmas. Query sparkling wine producers about sales on December 31. As we watch the Charlottesville debacle and tragedy play out, are we examining…

Apr 20, 2017

Marijuana’s Impact on Wine Sale — Bad or Terrible?

If you make a living in the wine industry, how ought you feel about this headline: “A new study from OutCo and Monocle Research shows 51% of millennials in California will replace alcohol with marijuana.” Further down in the story that ran in the form of a press release we get this nugget: “Millennials will be more open to diversity in their consumption of recreational substances than older generations, with more than 50% of them substituting cannabis for alcohol altogether….