Archive for the ‘Rating Wine’ Category

Feb 24, 2021

The Plain Facts of Diversifying Wine Writing

Diversity and inclusion in the wine industry have been top of mind for some while now within the trade. And it seems appropriate that this topic has been frequently addressed by the industry’s communicators: media, writers, and reporters. Let’s state for clarity the obvious: There is no downside to a diverse contingent within the communications side of the wine industry. If you need proof of this, think back to the time when blogs emerged on the scene and there was…

Dec 8, 2020

A Sip of Wine, A Mean Email, A Bad PR Move—An Ugly Tale

Wine PR Pro Tip: If a well-known and respected wine critic sends you a private message to express their disgust at the quality of your wine that they drank at a restaurant, don’t inform the world of the critic’s opinion. I don’t think I need to explain why promoting a private message of disgust with your product is a bad idea. Let’s just say it’s counterproductive where sales and reputation are concerned. This is surely the advice I would have…

Oct 22, 2020

Telling The Truth About Wine Scores and Wine Preferences

Wine scores (you know, 93, *****, 18/20) are a very good thing for wine drinkers. I’ve made this case for ages. Recently, Matt Kettmann of the Wine Enthusiast Magazine made the same case in an article appropriately titled “Yes, Wine Score Still Matter”. While I think Matt gave up too much ground to the anti-scores brigade in a title that pays homage to those who try to make the case that wine scores don’t or shouldn’t matter, he did make…

Sep 19, 2019

My Response to a Former Reader

Dear Tom…I read your rant supporting wine scores. This has to be the most dundleheaded opinion I’ve ever seen. How can you justify using wine ratings to market wine when we know that the 100 point rating scale is a fraud. These “critics” who use the 100 point scale want to be seen to be objective and use 100 points to try to be seen as objective. And you know (so do they) that you can’t ever justify the difference…

Sep 12, 2019

Why Reviews and Wine Scores ARE Good Winery Marketing

Recently Simon Solis-Cohen, founder of Highway 29 Creative, posted on the company blog a story entitled, “Wine Scores Are The Worst Marketing Technique – So Stop It!” First, let me just say this…The folks at Highway 29 Creative are GOOD! Take a look at their work. Take a look at their approach. Impressive. They are wrong about wine scores being the worst marketing technique. An even worse marketing technique is submitting your wine for review, getting 95+ points from a…