Archive for the ‘Wine Education’ Category

Apr 17, 2019

POUR OREGON — A Celebration of Oregon Wine’s Diversity

If it wasn’t clear to you before, once you step into any wine retail setting in the state of Oregon you realize immediately that Pinot Noir is as dominant in this state as Cabernet Sauvignon and Red Blends are dominant in Napa Valley. In 2017, according to the University of Oregon’s 2017 Oregon Vineyard and Winery Report, Pinot Noir represented 2/3 of the entire value of the Oregon wine grape crop. That’s called dominance. However, what about that other 1/3…

Apr 15, 2019

Study Has Nothing to Offer Winery Hospitality—So, Keep Smiling

Maybe wineries ought to encourage their tasting room hospitality workers to tell customers exactly what they think of them (and not smile so much). According to a report on a study published in the Journal of Occupational Health Psychology researchers found: “a link between those who regularly faked or amplified positive emotions, like smiling, or suppressed negative emotions — resisting the urge to roll one’s eyes, for example — and heavier drinking after work. Alicia Grandey, professor of psychology at…

Mar 26, 2019

Can the Authenticity of Oregon Wine Be Mandated by Law?

More than any other winemaking region in America, Oregon’s Willamette Valley (my new home) appears to be as or more committed to the “authenticity” of its wine products than any other winemaking region in the country. The vintners here also seem to recognize that when it comes to wine, there are two different kinds of “authenticity”. The first is the objective type in which what is actually in the bottle is genuinely a product of Willamette Valley-grown grapes. The second kind…

Jan 22, 2019

How to Fix the Problem with Millennials and Wine

The narrative surrounding Millennials and wine has changed. Where previously the focus was on Millennials’ apparent interest in non-traditional wine (read: Not your Baby Boomers’ noble varietals), now the focus appears to be on Millennials’ lack of sufficient interest (read: not buying at sufficient levels) in wine. This new narrative is more worrisome than the former narrative. It appears to presents an existential threat to the American wine industry’s profits. Remember these headlines: How Millennials Are Changing the Wine-Selling Game…

Jan 13, 2019

A Talented New Voice in Wine Kicks it Into High Gear

One of my favorite topics at FERMENTATION going back to the beginning has been those that uncover or help draw attention to new voices writing on wine. I used to do this far more than I do now primarily because the period of 2006 – 2011 was a time when some very good writers and observers of wine began to jump into the wine writing pool with new blogs. It was a very exciting thing for an observer of the…