Archive for the ‘Wine Places’ Category

Mar 24, 2020

I’ve Run My Wine Biz From Home For 30 Years—Here Are the Rules

I began running my wine communications consultancy out of a home office in 1994 when I left a wine PR firm that I began my career with and went out on my own. There was a brief moment of a year and a half when I was lured away to work for a company in an office every day. However, for nearly 30 years, I’ve worked out of my home, physically alone. And there are rules to make it work….

Oct 28, 2019

“Wine Country” Is Not On Fire — A Message To The Media

If I didn’t know better, I’d assume the entirety of Northern California “Wine Country” was on fire. But I do know better. And so should the media. I’m not the most obsessive stickler for accuracy. However, when I constantly hear the media inform the world that “Fires Burn California Wine Country” I cringe at its severe inaccuracy. It’s a bit like claiming that “snow comes to California” when in fact there is only snow on the mountain peaks. It’s not…

Apr 8, 2019

On Wine Marketing—Be the Winery that Champions your AVA

I haven’t done a head count lately, but it appears that the number of wineries located here in the United States now numbers over 10,000. This seems like a big number to me, though who know….perhaps in ten years we’ll look back and think, “wow…remember when there were only 10,000 wineries in the U.S?” Be that future as it may, one thing I do know is that with 10,000 wineries, each vying or the attention of the active, serious and…

Mar 26, 2019

Can the Authenticity of Oregon Wine Be Mandated by Law?

More than any other winemaking region in America, Oregon’s Willamette Valley (my new home) appears to be as or more committed to the “authenticity” of its wine products than any other winemaking region in the country. The vintners here also seem to recognize that when it comes to wine, there are two different kinds of “authenticity”. The first is the objective type in which what is actually in the bottle is genuinely a product of Willamette Valley-grown grapes. The second kind…

Sep 15, 2018

The Future of Wine

There is a somewhat obscure field called “Future Studies” by some, “Futurology” by others. It’s not science fiction. The Wikipedia entry on the issue describes Futurology this way: “the study of postulating possible, probable, and preferable futures and the worldviews and myths that underlie them. In general, it can be considered as a branch of the social sciences and parallel to the field of history. Futures studies seeks to understand what is likely to continue and what could plausibly change. Part of the discipline thus…