Archive for the ‘Wine Media’ Category

May 22, 2018

This Daily Source for Wine Biz Info Is a Must Read

The trade publication is and always has been a vital tool for the wine and alcohol industries. They have been with us since there was an alcohol industry in the United States. The most venerable of these kinds of media is, of course, Wines & Vines, which has been publishing since 1919 and is still a remarkable and important resource for every sector of the wine industry. In this article, however, I want to focus on another trade publication that…

May 16, 2018

How to Embrace Wine Ratings and Calm Your Nerves Too

It always makes me very happy when I can help someone overcome their fears, anxieties or concerns. So, I’m happy today since I’m able to aid Ms. Katie Finn, who is upset about wine scores and ratings (and apparently by Robert Parker, Jr. too: “Every time someone tells me that wine XYZ got 98 points, or that Chateau Crème de la Crème got a disappointing 87, I start twitching, and my insides get hot. There are so many things about…

Apr 30, 2018

Simple and Useful Rules for Wine Media Events

There is a good, general rule in wine media relations: Try not to send generic press releases or story pitches to those members of the media who are highly unlikely to have any interest in them. It’s a good rule because when your Virginia winery sends a press release to San Francisco Chronicle Wine, Beer and Spirits Write Esther Mobley about your inclusion in Food & Wine Magazine’s  “Top Ten Best Wineries To Visit in Virginia” story, you are likely…

Mar 22, 2018

If You Get A Chance To Write About Wine, At Least Make An Effort

It’s a worthwhile story if a little fawning. But this pretty good story about new wine clubs on the scene is ruined out of the gate by its reliance on old tropes, red herrings, stereotypes and downright fables: “Millennials love buying wine so much it’s shifting sales of vino to the internet, as is the natural progression of all things beloved. Millennials “getting into wine” is the antithesis of what was once deemed an elite hobby, much to the chagrin of wine…

Dec 28, 2017

Embrace the Wine Critic — They Matter

The Wine Critic matters…as much as ever. It’s worth pointing out that the wine critic is not, as too many suggest, some self-interested hanger-on simply pushing subjective opinions any one of us could offer. Rather, the dedicated wine critic is a passionate student of wine who has devoted a healthy part of their lives to understanding wine, celebrating wine and prodding those who produce wine. It’s true that the wine critic can grow cynical and even stiff from their constant…