Archive for the ‘Wine Consumers’ Category

Dec 13, 2017

Top Five Wine Trends to Watch in 2018

These aren’t so much “predictions” as they are observations of movements I expect to see extended in 2018. Well, there are some predictions in here. All of these developments and trends would have an important impact on the wine industry as well as the wine consumer. The Continuation of Wholesaler Consolidation The past two years have seen a huge consolidation in the middle tier with the largest American wine wholesalers combining. I thoroughly expect this trend to continue in 2018….

Dec 5, 2017

Top Ten Wine News Stories of 2017

Wine News in 2017 was big and varied. Lots of big changes and big events. Some of it was predictable. Other news, well not so predictable. Here are my Top 10 Wine News Stories of 2017. They are not presented in any order of importance and they tend to focus in part on California’s wine industry. WINE COUNTRY FIRES DEVASTATE The fires scarred everyone in Napa and Sonoma. The land will recover, but the personal, economic, and psychological toll will…

Nov 16, 2017

Apple’s War on Harmless Vice…Is Wine Next?

I found 5 different apps at the Apple App store that promote marijuana.  I found 3 different Grand Theft Auto apps in the Apple App store that promote….well…everything. I found NarcoGuerra in the Apple App store, which allows you to “try taking control of a cartel”. I found WeedTycoon in the Apple App store, which allows you to…become a Weed Tycoon. However, I learn today that Shaken Communications’ (Wine Spectator) “Where To Smoke” App has been banned from the Apple…

Nov 1, 2017

A Sure Proof Way To Sell More Wine To More Millennials

Want to attract millennials to your wine brand? The way to do so is simpler than you think: Make lower priced wines. I thought I’d bring up this important point in light of the most recent article on the relationship between millennials and wine that provided the following nuggets: “They’re [millennials] looking for something that’s got a nice label. Something that’s fun because then they can go to social media, send it out there, then it will be branded. They…

Oct 23, 2017

With Amazon Wine Shut Down, Is Wine Woot Next?

The announcement yesterday that Amazon was shutting down its Amazon Wine marketplace on December 31 was no surprise. With its purchase of hundreds of retailer licenses via its Whole Foods purchase it would out of compliance with tied house laws of numerous states, including California. A retailer, according to CA alcohol beverage law, may not accept payment from producers for advertising and this is exactly what Amazon was doing with its Amazon Wine site. The question is will Wine Woot…