The Top Ten Important Wine Questions
There are a variety of interesting and even significant questions staring the wine industry in the face right this minutes. They are the kind of questions that have answers that will significantly impact the wine industry and they are the kind of questions I like to ponder and often write about. These are ten of those questions and they are questions I don’t have answers to and in some cases, don’t even know how to evaluate. Do you?
Fifteen thousand restaurants have, so far, closed for good across the United States. Undoubtedly that number could double or more. Assuming an effective COVID therapeutic or vaccine in 12 months, what will this loss of restaurants mean for on-premise wine sale after the treatment is available?
Both alcohol producers and retailers are selling more online today due to the COVID pandemic. What percent of these online buyers will remain online buyers going forward following a treatment or vaccine and what percent will abandon the shopping cart, so to speak?
When will the sale of winery properties and brands ramp up? When will the vineyard sales ramp up?
Will the announcement of successful COVID treatment or vaccine result in a national celebration akin to the announcement of V-E Day at the conclusion of the European portion of World War II?
What kind of response will it take for the anti-racist social justice movement that has touched the wine industry to result in proportional representation of African Americans in the U.S. wine industry and what will be the impact if the various efforts don’t nudge the needle on representation?
Is there anything specific about the operating and regulatory structure of the American wine industry that accounts for the underrepresentation of African Americans in the industry?
Does a new President in January 2021 impact the health of or trends within the wine industry in any significant way?
Is it plausible, given the continued expansion of the numbers of small craft brewers, distillers and wineries, that sooner rather than later state requirements that in-state and out-of-state producers sell to wholesalers will be abandoned?
Besides the extraordinarily high cost of annual label changes, what will be the impact of all wine sold in America being required to including ingredients on their labels?
Will FERMENTATION: The Daily Wine Blog make it to its 20th Anniversary in four years?