Now is the Time To Buy Prime Vineyard Land…It’s a Bargain
Say you are 30 years old and you, unlike so many your age, are thinking about your future and thinking about securing your financial future. Here is how you do it: Do whatever it takes, find partners, find the funding, and buy a few acres of Napa Valley, Russian River Valley or Willamette Valley vineyard land….the really good terroir. In 30 years, you will be able to sell this land for oodles and oodles more than you bought it.
The swiftness with which technology is changing our lives and changing how we work, live, communicate, play, love, and learn is so great that it seems nearly impossible to make any assumptions or predictions about anything more than 10 years out.
Homes are being 3D printed. The chips at the heart of everything are getting smaller and smaller and more and more efficient. In not too long a time, what we can currently do with our smartphone will be able to be done with a small chip implanted in the base of our neck. Heart and lung disease, cancers and the impact of stress that kills today will be irradiated in the near future.
BUT….wine grapes take a season to grow. The vines need the winter to revitalize themselves. the buds need warm weather to emerge. The grapes need months to mature and see their sugars increase. THIS IS NOT GOING TO CHANGE.
Moreover, as our lives become quicker, more automated, more controlled and as we come to rely on technology even more than we do now, the “natural” will take on for many a more spiritual character and therefore become for us even more valuable.
This is why 3 or 4 acres of Napa Valley, Russian River Valley, Willamette Valley vineyards purchased today, though seemingly very expensive, will turn out to be an astoundingly good value and investment.
The mistake we often make is assuming certain things are overpriced when not considering what is essential about those things and what makes those things overpriced. What is essential about places like Napa Valley, the Medoc, Chambolle Musigny, Russian River Valley and other proven vineyard locations is that they cannot be duplicated. Things that cannot be duplicated are more valuable. “Buy land…they aren’t making more of it.” is not just a corny saying, it’s true. But pair that fact with the truth that we are speeding further and further from nature and the land, particularly the land that has proven to provide something special, and the thing that cannot be duplicated becomes even more valuable.
The belief is that Napa Valley vineyards is a rich man’s game. That’s true. But in thirty years we will look back at the millions paid for Napa vineyard land and think, “what a bargain.”
This, by the way, will also be true of bonded wineries with a permit for tastings. If anyone tries to convince you that Napa’s, Sonoma’s or any other famed wine country’s days of attracting people is over, walk away…quickly. You are dealing with someone who can’t merely read the room. You are dealing with someone dangerously myopic.
If you are young and you can find a way to purchase prime vineyard land…and if you plan to live 30 years more (and technology suggests that’s a given) then do it. Your financial future will be secure.