Archive for the ‘Wine Business’ Category

Apr 22, 2019

What Does the Wine Industry Have to Learn from the Cannabis Industry?

Over at Greenstate.com writer Chris Macias, who has a good deal of experience writing about wine, provides the cannabis industry readers seven important lessons they can learn from the California wine industry. And all of them are true: -Put on your suit and tie and start lobbying-Establish education and service certifications-Watch out for the snob factor-Bring customers into the tasting room and tell your story-Are you a boutique? Take advantage of your niche -Establish and promote appellations-Learn to break bread…

Apr 20, 2019

Amazon Is Coming For Wine and That’s a Good Thing

The recent disclosure that Amazon.com is seeking to hire an alcohol policy lobbyist has led a number of folks to wonder if, speculate on and predict that, the retail giant is planning a move into alcohol sales and fulfillment. The interest is warranted given the impact that Amazon can have on an industry when it trains its interest on a service or product sector. The complicated nature of alcohol law and its regulation isn’t lost on the Amazon gang. Reading…

Apr 11, 2019

Firstleaf and the First Rule of Wine Marketing—Tell The Truth

I’ve been tough on the Natural Wine category in the past. I think I may have called its champions “charlatans” and labeled them “frauds”. But I wasn’t talking about the wines. I don’t think they are any better or worse than other wines. I was primarily concerned with the way the champions of Natural Wine practiced Denigration Marketing: the act of denigrating your competitors for your own profit. But Natural Wine champions aren’t the only folks who practice this particularly…

Apr 1, 2019

The Rise of Willamette Valley’s Sub-Appellations — Statistically Speaking

Since writing about the proposed conjunctive labeling law in the Oregon legislature meant for wines produced in the Willamette Valley, I’ve been thinking a lot about the Willamette Valley. I continue to believe that the proposed conjunctive labeling law that will require all wines carrying any of the sub-AVAs located in the Willamette Valley on their label to also place the words “Willamette Valley” somewhere on the label, is imprudent. However, I’m a bit less concerned today about this conjunctive…

Mar 6, 2019

Wine, Millennials and the Art of the Proper Rant

I have a dream. I have a dream that one day, Johnny-come-lately wine marketers and wine mavens and social media experts can come together and join in delivering evidence, come together and join in offering examples, come together and join in demonstrating the truth of the claim that those more experienced and practice than they really are morons, really are snobbery-promoting doofuses, and the killers of the multi-million dollar wine industry they built. Yes, I have a…dream. Instead of realizing…

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