The Lobotomized Defenders of the 3 Tier System of Alcohol Sales
I’ve always wondered if there is some sort of super secret initiation ceremony one must go through before becoming a wholesaler at which a small tube is inserted into the frontal lobe and part of the prospective distributor’s brain is sucked out:
“The idea that, somehow, distributors are against craft beer is just very inaccurate. We’re not against a 64-ounce container, and we’re not against a tap room at the brewery. Our issue is that you collapse the three-tier system when you permit a brewer to act entirely like a retailer….The legislature believes that the three-tier system is valuable to society. The focus tends to be on the middle tier, which is intentional, to separate the retailer from the brewer, so that the brewer cannot dominate the retailer.”
Mitch Rubin, executive director for the Florida Beer Wholesalers Association
I invite you to read this story, where the wholesaler-with-no-frontal-lobe quote came from. It describes the quintessential problems with the three-tier system: entitlement, bribery, devotion to the archaic, imaginary market demons and the power of shaming to overcome it all.
The issue was a simple one: Should craft brewers in Florida be able to fill growlers of the standard 64 ounces, as well as those of 32 oz and 128 oz as the law currently allowed. Then the wholesalers got involved and saw the growler bill amended to include a number of onerous and punitive measures aimed at craft brewers. Then it was discovered that the author of the punitive measures was taking cash from the wholesalers right before he introduced his punitive measures that protected wholesalers.
This bizarre sanctity that is afforded the three-tier system is based on a world and imagined marketplace that is so far in the past that you can bet its proponents like Mike Rubin are just itching to vote for Franklin Delano Roosevelt in the next presidential election…That is, if their lobotomized brain will allow them to find the polling place.