Wine Blogging: A Few Changes in 12 Years
I recently celebrated my 12th full year of writing and publishing Fermentation: The Daily Wine Blog. After 3,007 posts, I can say with some certainty that wine blogging is not dead. However, it’s not what it was.
The primary change that has come to the realm of wine blogs is that a shared camaraderie among wine bloggers isn’t nearly as strong as it was in the years 2005 -2010. The think the reason for this is pretty obvious. At the time we all thought we were doing something special. And we were, in a sense, as we put to use this new and efficient digital publishing technology to give the world new wine voices. There was a great deal of support among bloggers, epitomized by the “Blogroll”.
The first Wine Bloggers Conference, which occurred in 2008 in Santa Rosa, probably marked the heyday of wine blogger collaboration with and support for one another. However, sometime around 2011 or 2012, that sense of wine blogger support began to drop off just as social media began to explode. The two are connected.
Another really interesting change that has occurred over these last 12 years is the near disappearance of the claim that bloggers don’t know what they are doing, are amateurs, are careless, etc. These kind of claims almost always came from professional (paid) writers who were confronting a plethora of new voices. But when the blogosphere began produce some really very good writers and commentators who were not going away and who, in some cases, moved on to paid gigs, that hue and cry disappeared.
The voice of the independent wine writer remains loud and clear long after their favored format, the blog, emerged to change publishing. While “bloggers” may not share the kind of camaraderie they used to, there remains a vital, important and sizable lot of such writers across the globe who work to share their passion for and knowledge of wine.
Thanks to all you who keep reading and visiting Fermentation: The Daily Wine Blog.