Life is too short to read average wine books
I just can’t do it.
It’s not that it’s a bad book. And it’s not poorly written by my estimation. It has a natural flow to it too. It’s just that I know this stuff. The book delivers what is a fairly common set of discussion for someone in the wine industry: marketing
For someone outside the industry it may well prove an interesting, inside baseball-kind of read. But you better be interested in wine, secret yeasts, marketing mantras and discussion of the media.
I’m turning back to some other books I left on hold. I’ve been re-reading John Haeger’s "North American Pinot Noir." It’s a page turner. Still, It has been competing with Peter Irons’ "A People’s History of the Supreme Court."
I think there is a message here. If you consider reading one of the true simple pleasure of life that deserves to have a good amount of time devoted to it, then you really need to pick your reading material carefully. It’s like that old wine saying, "Life is too short to read average books."