Who Reads Wine Blogs & Why? Boredom?
Who’s reading wine blogs…and why? I’ve done a variety of survey’s of FERMENTATION readers on a number of topics and always ask a few demogaphic questions. So, I have a general idea of the generalities of our readership. However, it’s difficult to know more than things like age, location, income, etc.
But every now and again I pull up the ISP stats for FERMENTATION to get an idea of the source of FERMENTATION’s readers. This is limited in its usefulness. But I do like to wonder why an ISP identified as "Universal Studios" came to FERMENTATIONS. Is there a movie in the works on business and culture oriented wine bloggers? I’m guessing it’s someone in the "prop" department who’s eating a sandwich and surfing around for wine info and stories. Still, it’s kind of interesting.
I took a look recently again at the ISP log for FERMENTATION. It’s kind of interesting. What are these folks looking for at FERMENTATION:
Illinois Criminal Justice Information Authority–That can’t be good for me.
Lockheed Martin Corporation—bored, wine-loving engineer?
Fleishman Hillard–Nope, no job offer yet from the PR firm of PR firms.
Internal Revenue Service—Ouch!!
Oxford University—Maybe they are getting around to that application
U.s. Fish And Wildlife Service—What wine to drink with Largemouth Bass?
Dixie Sales Company–Bored Sales Rep at a Parts Replacement company?
Heineken Nv—Now this would be an interesting client. I wonder if they are looking for PR Help?
Husky Injection Molding Ltd-–I don’t even want to know
Philip Morris Companies Inc—Don’t they own some wine brands? Hmmm.
E&j Gallo Winery—Maybe they are looking for Advertising Services
No worries anyone. Your privacy is safe. I can only see Named ISP names and most of those are ISP companies. It is interesting though. Wine, as an interest, seems to infect all types.