The Most Important Wine Blog Is New Again
I think it’s worth noting when the most popular wine blog on the Internet undergoes and launches a re-design. That’s what Alder Yarrow has done at his Vinography.
Redesigning and launch a site as well populated with posts and information isn’t an easy chore. As Alder puts it, "It’s been a long road to get here. Like remodeling a house."
What’s noteworthy is the organization of all this information. There is a subtle balance to be considered between using organization to communicate importance and using organization to communicate aesthetics. One thing that Vinography now does is list only a portion of the copious links it provides. For example, in the "Wine Blogs In English" section Alder lists only 10 blogs on the home page. To see the rest in this section you must click on "View All". This is an improvement from a purely design perspective. But I’m willing to bet there was some significant thought that went into taking all those links off the page. I think he did the right thing.
But what’s interesting is that the blogs that do show up in those initial ten appear to be the ten newest added to that section. In case anyone doesn’t realize this, it’s a real gift to those blogs. Alder’s site gets lots of traffic and here are the newest blogs Alder has found right there in front. This more than anything about the redesign is indicative of the publisher. Well Done Alder.
I like the new design. It’s clean and remarkably easy to navigate. The ads are incorporated well. And the posts, the real meat of any blog, stand out nicely and draw you in.
Cheers to the most important wine blog on the Net!!