Questioning Authority: The Cameron Hughes Edition

Cameron Hughes Last week, in a post about loyalty, I noted that Cameron Hughes Wines is one of those rare brands that has created a loyal following. What I didn't note in that post is that the factors that result in brand loyalty are reflections of the people behind the brand. Cameron Hughes is absolutely dedicated to providing the best value in wine…and a number of price points and this desire, as far as I can see, derives from the kick he gets from personally finding ways to make his customers happy. Cameron Hughes is an authority when it comes to loyalty. He's also a little confused when it comes to the name of his next wine brand.

Questioning Authority: The Cameron Hughes Edition

Job Description?
Source and sell the best deals in the wine business

Profession other than current you'd like to claim?
Husband and Father.

First Act as The King of Wine?
Modernize the three tier system to make wine distribution more efficient with clear paths to market for small wineries while making. sure HR1161 never sees the light of day.

Last book read?
Knee deep in “Arguably: Essay by Christopher Hitchens”

DeathBed Wine?
Lot 303 2009 Stags Leap Cabernet

Your hero or heroine?
Idolize nothing.

Where does your one roundtrip ticket in a time machine take you?
The point in the future at which humans can manipulate their own DNA.

Is the 100-point wine rating scale a good thing?
Good thing: Revolutionized wine criticism by providing guideposts for consumers and probably led to producer guideposts as well to improve quality. We are now in the post-100 pt scale era and it’s time to move on. Don’t ask me to what.

Late night Snack?
Cleansing ale.

Your new winery is named…?
Ridge Grove River Canyon Vista…Road.


Insight and education and entertainment does result from exploring the expertise of authorities in any given field. But sometimes, simply questioning the authority on more mundane matters can also deliver insight…and surprises. The "Questioning Authority" interview series on FERMENTATION is meant to do just that: Provide insight and surprises…and maybe entertain a little.


2 Responses

  1. Warren Pattison - October 11, 2011

    Cameron rocks! And now I’m on the hunt for the Lot 303…
    I was introduced to CH by a friend, and have always kept an eye out for the new releases. Lot 200 was the first wine I’ve bought a case of, and subsequently went back to buy another case.
    Than you for this small but entertaining and insightful interview.

  2. raley roger - October 11, 2011

    I love these wines and this guy. He’s very outspoken in everything I read about him; nice that someone in the business has the balls to mix it up a bit. The 265 Russian River Pinot he puts out, with stem inclusion, is one of the best Pinots out there for the price.

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