Swirl, Smell, Slurp, Read.
It has been a while since I've highlighted a new wine blog that has come across my radar in a positive way. But I couldn't help writing today about SWIRL, SMELL, SLURP, a newish wine blog that is every bit as fun to read as it is hard to say quickly.
The blog is maintained by Sacha Baumann and Jason F. King. Sacha spent a great deal of time in the wine world, primarily at restaurants, but also with the likes of Manfred Krankl and at Robert Mondavi. Jason, an architect, is not so versed in wine but the blog details the curve he's skating over as he delves into the world of wine. I like how the two, who work together in LA, describe their collaboration on the blog:
"Follow us as we chronicle the beginning of his education in wine,
guided by his teacher/girlfriend. Her posts and insights speak more to
those who already have some history with wine, while his punctuate the
frustrations (and delights!) of those beginning to wade in the very
deep waters that are the wine world."
Swirl, Smell Slurp is one of those wine blogs that draws you in not so much for the wine info and education it might deliver, but for the personal insights you gain into Jason and Sacha as they appear to enjoy their life with wine. These are not geeks—or at least they don't portray themselves as such. They are more along the line of wine adventurers who take their interest in wine as something of a delightful adjunct to being alive where wine is a contributor to their investigation of what they like most about living. There is a certain youthful hipness to their writings, but it's not affected.
The writing at Swirl, Smell, Slurp displays wonderful wit. The design of the blog is really great with a sort of urban/retro quality. Lots of photos are incorporated. The blog is updated on a regular basis—that's a bonus.
Six months into publishing Swirl, Smell, Slurp the blog remains very fresh, fun to read and gives us the impression that we'd like share a glass of wine with the two authors. What you get here is definitely a journaling-type effort that that makes the blog as much about the writers as the subject matter. I've always liked blogs that give me insight into interesting people. Swirl, Smell, Slurp is about the wine life of seemingly interesting people.