The Secret To Wine Writing Success Revealed
As he often does, wine scribe Joe Roberts wrote something relevant the other day. He explained that for those considering how they might make a name for themselves, for their writing and for their wine knowledge through publishing, this person should strongly consider SPECIALIZING.
By this, Joe simply means it’s much easier to get the attention of potential readers if your authority and wine writing revolves around a specific subject within the wine niche, rather than trying to publish information that broadly falls under the larger subject heading of “Wine”. In other words, the writer looking to gain an audience for his wine thoughts and ideas is more likely to achieve a larger audience by writing regularly and authoritatively on “Zinfandel”, than just on “wine”.
I’ve heard this advice before. I’ve been in seminars where this advice is given. I’ve given this advice myself. But what you rarely hear is advice on exactly what niche wine subject is ripe for owning by a smart, new writer dreaming of success as an author or blogger. What you don’t hear is someone pointing out a subject area that has largely been ignored, but that is also ripe for extensive examination and exploration because it’s a fairly large niche. Identifying that kind of subject matter would be a gift to the wine loving writer that wants to make their mark.
This is what I’m going to do right now.
As far as I can tell, there is no wine blog, no online website, no wine competition and no book published in the past 25 years that focuses entirely on the world of SWEET WINES. Now, you may say, “Tom, there is a fine reason for that….no one cares about sweet wines, so no one will read about them.” You may be right. However, you aren’t.
Nearly every wine region in the world produces sweet wines. Many regions have their own special type of sweet wine in which they specialize. Sweet wines are made from numerous types of varieties. Sweet wines can be and are served and drunk with savory and sweet dishes. The ways by which sweet wines are produced vary tremendously. Some of the most famous wines in the world are sweet. Many sweet wines age and improve for years on end. Nearly every set menu ever created that pairs wine with food includes a sweet wine. Every wine list includes a Sweet Wine section.
As for myself, If I were inclined to write about wine for the benefit of drinkers, wine lovers and consumers, I would immediately dive into the world of sweet wines. I would review every sweet wine in the world. I would do vertical tastings of older sweet wines. I would write about special sweet wines from specific regions. I would examine the way sweet wines impact the palate. I would look at specific food and sweet wine pairings. I don’t think I would ever run out of material. Plus, I love sweet wine.
So, for those inclined to follow Joe Robert’s excellent advice, here is your gift from me: A wine related subject area of great importance that is yet, remarkably, untapped and ready to be exploited. And here’s the thing. If someone starts just such a publishing venture dedicated to sweet wine, you’ll have me as your first reader and I’ll be the first person to publicize the new Sweet Wine Website right here at Fermentation.