Archive for the ‘Wine Education’ Category

Jul 26, 2016

The Best Booze Related Job I’ve Seen in Age

Boy, how cool would it be to hand out business cards that read: Joe Blowe Beer Historian/Scholar Smithsonian Institution Someone is going to get to be that person since the Smithsonian Institution is indeed hiring for such a position. If you are wondering if your many years of downing craft beer qualifies you, the position requires a bit more: “Candidates with an advanced degree in American business, brewing, food, cultural, or similar specialization within history are encouraged to apply.” The…

Jul 18, 2016

Wine and Politics and Trump and Blah, Blah Blah

I’ve been watching presidential party conventions pretty closely since at least 1988. Some are more interesting than others. Some candidates are more compelling than others. Some balloon drops are more robust than others. Yet I’ve never personally felt represented at these various conventions; that is, represented as a member of the American wine industry. That’s all about to change. On Tuesday Night, at the Republican National Convention, a wine marketer will address the gathering. Kerry Woolard has been the General…

Jul 14, 2016

Will Sonoma County Nix Food With Wine?

There is a move afoot in Sonoma County, as there is in Napa Valley, to put some sort of restrictions on winery marketing. As far as I can tell, the premise is that if we restrict how wineries can market and sell their wines there will be fewer visitors and this will impact wineries and county revenues in no way whatsoever. In theory. Among the activities that the No-Winery-In-My-Backyard-Crowd objects too in Sonoma County, as well as in Napa, is…

Jul 5, 2016

The Petaluma Gap: Hurry Up Already!

The news is that the Petaluma Gap wine growing region in southern Sonoma County is still awaiting a report back from the Feds on their application for official AVA status. With their application having been submitted in February 2015, it’s likely that we will hear from the TTB this year. My money is on approval. From what I know the process was undertaken in a very deliberate manner by members of the Petaluma Gap Winegrowers Alliance including using practiced AVA…

Apr 4, 2016

Terroir is a Myth

The idea that “Terroir” is the source of fine wine flavor is a myth. This is according to Professor Mark Matthews at the University of California, Davis in his new and controversial book: “Terroir and Other Myths of Winemaking.” As the title of this new book implies, the myth of terroir is only part of Matthews’ investigation. This post wants to explore only that part of Matthews’ new work that addresses terroir. In “Terroir and Other Myths of Winegrowing”, Matthews…