Archive for the ‘Wine Education’ Category
As he often does, wine scribe Joe Roberts wrote something relevant the other day. He explained that for those considering how they might make a name for themselves, for their writing and for their wine knowledge through publishing, this person should strongly consider SPECIALIZING. By this, Joe simply means it’s much easier to get the attention of potential readers if your authority and wine writing revolves around a specific subject within the wine niche, rather than trying to publish information…
My sixth Wine Bloggers Conference was approached with trepidation. I’ve been questioning the utility of the semantics of “blogger” and “wine blogger” of late. Also, I knew nothing of Penticton, British Columbia. Finally, very few of my closer blogging-friends and colleagues would be in attendance. The format was the same. Bring together “wine bloggers” in a wine region to discover that region, learn about wines from other parts of the world, explore their wine writing avocation amongst their peers and…
Winemaker Matt Dees and his colleagues at Goodland Wines in Santa Barbara, California have chosen to take a remarkable step: They have decided to purposely confuse the wine consumer in order to try to enlighten them. It’s a peculiar approach to education of which I am not completely familiar. Here’s what’s happening: At Goodland Wines, individual bottlings don’t carry the name of the varietal. They only carry the name of the AVA or “appellation” from which the grapes were grown…
Up on the big screen we watch a scene in a movie where two parents sit at their kitchen table and discuss the dilemma of whether or not to purchase and move into a home that is said by many to be haunted. It’s a beautiful 100 year-old home in the New Hampshire countryside, away from the bustle and distractions of their current big city home, a perfect location in which to raise their son and daughter. They can afford…
Though I can’t say for sure, I’d bet that wine tasting room workers constitute the greatest number of “marketers” in any wine region in the country. I’d further hazard to guess that a good number of wine tasting room personnel have a desire to rise from the tasting room to a position that allows them to work in a more hard-core marketing environment in the wine industry. What is absolutely necessary to make this climb up the latter is education….
