Riedel Is Watching
It’s not enough that Riedel has convinced me that their glassware is the best in the business. Now they can keep an eye on where I’m using their glassware.
When Riedel named Sonoma’s Wine Country Party & Events here their West Coast rental distributor they did so in large part because Wine Country Party utilizes GPS technology to track where their delivery trucks and what’s in them. It’s a web-based system that allows Riedel in Austria to track where their glasses are being used.
The privacy advocate in me stops for a moment and thinks about that concept. But I move on because I’m really not bothered. If Riedel wants to know if I’m using their glassware at a winery event or at my own private party, I can’t imagine how that matters.
You’ve got to give it to Wine Country Party, though. Very cool use of new technology. So cool it apparently got them a great account.